Category Manager

Category Manager

An excellent category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles. Exceptional communication skills are also key for category managers.

The goal is to increase sales and profitability of business to drive sustainable growth.

Responsibilities

Analyze data or insights to determine industry and consumer trends

Devise long-term development strategies for product categories

Develop exit strategies for unsuccessful products

Foster trust relationships with vendors to achieve better pricing and quality of services

Place appropriate orders to ensure product availability that meets consumer demands

Determine the positioning of a product category to maximize visibility

Liaise with marketing teams to determine competitive pricing and promotional activities of a product category

Collaborate with buyers and merchandisers to expand product categories

Make forecasts for product demand to ensure the sustainability of inventory

Assume responsibility of budget development and revenue for category