Category Manager

Pocket FM | Building the Future of Entertainment

With 100 Billion+ minutes streamed annually, 120 minutes of daily average listening time, and 6 Billion+ total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform.

What sets us apart? We’re an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem—from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of US revenue and is listening through original, AI-generated audio series. We’re also expanding into new storytelling formats like comics and web novels, all built on the foundation of our proprietary AI platforms.

At Pocket FM, we believe in more than just ambitious goals. We offer end-to-end ownership, freedom to innovate, and the chance to solve never-seen-before problems. You don’t need to have done this before—what matters is adaptability, a growth mindset, and the drive to build something truly world-class.

About the Role

Impact and success will be based on the ability to direct the teams to produce high-quality and compelling content, and the dexterity to work seamlessly across numerous internal and external stakeholder teams. You will be required to build and maintain close partnerships with content editors and use user understanding coupled with data analytics to set the content roadmap. You will also be a member of the Innovation team and input to a pipeline of ongoing innovation research, testing, and design that will go towards optimizing for content that will drive the growth of the business.

A Typical Day Might Include

• Content Supervision:

  Evaluating and assessing the performance of running shows and coordinating with the editorial team on the performance and future projections

• Research & Planning

  : Working on a content pipeline that is grounded in data and insights derived from internal tools and partner teams.

• Strategy and coordination with growth team

  on content marketing to achieve desired growth for the App

• Developing standards, systems, and best practices

  (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing, including the real-time implementation of content strategies

• Gathering data and handling analytics

  (or supervising those who do) and making recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals
• Managing large teams with diverse backgrounds and defining precise monthly and quarterly goals while helping them to achieve the same.
• Proactively learning about the latest product innovation efforts and updating cross-functional partners on the latest product features, tests, and initiatives.
• Managing

  P&L

  for the category.

What Are We Looking For?

• Ability to inspire and influence, and dexterity in presenting to large/ diverse audiences. Native or bilingual proficiency in speaking and writing in

  Tamil/ Telugu

  and English.
• Strong familiarity with business, digital media, and tech startup landscape in India, with a minimum experience of 3 years.
• Strategic thinker with creative flair and project management skills crafting world-class creative strategy and spearheading the execution.
• Innately curious and thrives on gleaning insights from data, and able to identify creative opportunities in content and translate these into sharp creative strategies.
• Proactive, fast, and flexible problem-solver with superb time, resource, and stakeholder management.
• Ability to interact meaningfully with people of diverse backgrounds, personalities, and expertise (e.g. Product Engineer in Bangalore and Creative Executive in Mumbai).
• Passion and curiosity towards building great product experiences for everyone
• Self-motivated leader and strong collaborator/ team player - with the ability to maintain calm, make good decisions and work with constant ambiguity.