Category Manager

strategic and driven Category Manager

marketing, sales, and education

As a Category Manager, You’ll

• Own and grow the category P&L, driving both scale and profitability.
• Partner with marketing and growth teams to design innovative go-to-market strategies.
• Build and lead a high-performing sales team from the ground up.
• Shape how Masai’s courses are positioned, sold, and experienced in a competitive EdTech market.
  

Key Responsibilities

• Category Strategy & Growth
• Define and execute the growth roadmap for your category.
• Track KPIs including revenue, enrollments, and learner outcomes.
• Identify and launch new course opportunities aligned to market demand.
• Go-to-Market & Sales Leadership
• Collaborate with marketing to craft impactful campaigns and positioning.
• Build, mentor, and scale a high-performing sales team.
• Design sales playbooks, outreach strategies, and conversion funnels to maximize enrollments.
• Stakeholder & Partner Collaboration
• Work closely with academic, product, and career services teams to ensure category success.
• Partner with colleges, universities, and industry bodies to expand reach.
• Learner Experience & Outcomes
• Ensure category sales efforts are aligned with Masai’s mission of delivering learner-first outcomes.
• Use feedback loops and data to refine positioning, pricing, and delivery.
  

What We’re Looking For

• 3–5 years of experience in Category Management, Sales Leadership, or Business Growth, preferably in EdTech, Consumer Tech, or fast-scaling industries.
• Proven ability to build and lead high-performing sales teams.
• Strong commercial acumen with hands-on experience in P&L ownership.
• Data-driven mindset with the ability to translate insights into strategies.
• Excellent communication, negotiation, and stakeholder management skills.
• A passion for education, impact, and scaling fast-growing initiatives.
  

Why Masai?

• A chance to own and scale categories that impact thousands of careers.
• Work in a fast-growing, high-energy environment with room to lead and innovate.
• Competitive compensation with performance-linked incentives.
• Direct exposure to leadership and the opportunity to shape Masai’s growth journey.