Category Manager

Job Title: D2C Business Manager

Location:

Experience:

Preferred Background:

Role Overview

D2C Business Manager

Key Responsibilities

• Own and drive D2C growth and revenue for assigned brand accounts.

• Act as the single point of contact for brand partners—managing expectations, deliverables, and performance.

• Collaborate with internal teams: Performance Marketing, Social Media, Tech, Creative, SEO and Retention to

deliver on brand goals.

• Design and implement GTM strategies, seasonal campaigns, and comprehensive growth plans (monthly,

quarterly, yearly).

• Optimize the brand’s website experience and product merchandising in line with its positioning and consumer

journey.

• Analyze funnel data and sales metrics to identify opportunities for conversion and AOV improvement.

• Lead periodic business reviews with internal stakeholders and client leadership.

Key Requirements

• Minimum 5 years of experience in managing D2C or brand-led eCommerce businesses.

• Graduate/Postgraduate from NIFT or a similar premier institute in fashion, retail, or business.

• Strong understanding of eCommerce best practices, digital consumer behavior, and lifecycle marketing.

• Proficient with platforms and tools such as Shopify, GA4, Looker Studio, and other digital analytics and

marketing dashboards.

• Excellent communication, stakeholder management, and critical thinking skills.

Preferred Profile

• Prior experience on the brand side, directly managing a D2C website or digital business vertical.

• Exposure to sectors like fashion, beauty, lifestyle, or premium consumer products.

• Proven ability to work in a fast-paced, result-oriented environment.

peoplefirst@greenhonchos.com

Or DM @ 84473 16004