Job Description

Pocket FM | Building the Future of Entertainment With 100 Billion+ minutes streamed annually, 120 minutes of daily average listening time, and 6 Billion+ total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. What sets us apart? We’re an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem—from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of US revenue and is listening through original, AI-generated audio series. We’re also expanding into new storytelling formats like comics and web novels, all built on the foundation of our proprietary AI platforms. At Pocket FM, we believe in more than just ambitious goals. We offer end-to-end ownership, freedom to innovate, and the chance to solve never-seen-before problems. You don’t need to have done this before—what matters is adaptability, a growth mindset, and the drive to build something truly world-class. What does the role entail? This role sits at the intersection of analytics, business, and creatives (live action video, genAI video, and audio) tackling first-time, complex challenges across diverse genres Marrying data and creative insights together to improve CPI (Cost per install) for our top-performing shows by unlocking new audience segments, new channels through different types of creative assets. Understand internal business funnels and creative funnels to fine-tune insights and turn them into actionables for the creative team. Have interest and a knack for learning in AI-Driven Video Production/animation / short form / long form / any other type of video creatives With the help of data analytics, figure out which kind of creatives suit which kind of audience in terms of appeal and scalability What are we looking for? 2-4 years of experience in business growth, brand marketing (FMCG preferred), performance marketing Unconstrained thinking, understanding of business funnels and creatives, good planning skills, structured problem solving, and quick executor/iterator. Fail quickly, learn quickly Track record of productive teamwork, works without any hierarchy in mind - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning Preferred: Good creative experience/understanding, along with handling the business side of things Show more Show less