Growth Manager

Key Responsibilities

• Develop and execute a comprehensive brand strategy, including positioning, messaging, and identity.
• Lead marketing communication initiatives across campaigns, events, and integrated channels.
• Oversee PR strategy, including media relations, press releases, and thought leadership.
• Build impactful narratives and messaging frameworks for customers, partners, and internal stakeholders.
• Collaborate with cross-functional teams (Growth, Content, Product, etc.) to maintain a consistent brand voice.
• Build and nurture relationships with media, influencers, and relevant industry networks.
• Track and analyse communication effectiveness reach, sentiment, brand lift, etc.
• Manage agency partners (PR, creative, media) to deliver high-quality communication outcomes.
• Serve as the brand custodian, ensuring all materials adhere to brand guidelines.

Skills & Competencies

• Strong storytelling, messaging, and narrative-building capabilities.
• Proven experience in managing media relations, PR campaigns, and brand reputation.
• Hands-on experience with integrated marketing campaigns across digital, offline, and experiential channels.
• Excellent communication and presentation skills with the ability to influence stakeholders.
• Experience in crisis communication and sensitive messaging (preferred).
• Comfort working with creative agencies, PR firms, and media partners.

Persona

• 2–3 years of experience in brand communications, marketing communications, and PR.
• A strategic communicator who can convert business objectives into powerful brand stories.
• Thrives at the intersection of strategy, creativity, and execution, and can build narratives that inspire trust and enhance brand reputation.