Category Manager

Company Description

HealthSense is a leading Indian e-commerce brand specializing in the Health & Personal Care category, offering a wide range of products on Indian Marketplace & Quick Commerce. Our success is attributed to our quality products, warranty backup, and dedicated customer support .HealthSense designs and delivers smart health and personal care products that simplify everyday wellness. Our portfolio includes body scales, oral care, grooming, and relaxation products, all built to meet modern lifestyle needs. Trusted by customers across Amazon, Flipkart, Nykaa, Zepto, Blinkit, and other leading marketplaces, we have a reputation for reliable quality, hassle-free warranty, and responsive customer support. Driven by innovation and consumer insights, we strive to bring healthcare convenience into every home.

This is a full time on-site role based in Bengaluru, Karnataka Manager – Ecommerce Category Management ( Expertise on Amazon)

Role Objective:

Key Responsibilities:

• Develop and execute growth strategies using data-driven decision-making. • Optimize product assortment, pricing, and promotions based on performance analytics.

• Forecast sales and demand trends to ensure inventory alignment with business goals. • Monitor and improve key ecommerce KPIs (GMV, Conversion Rate, AOV, CAC, ROAS, CLV, etc.).

• Identify high-performing products and categories to drive incremental sales. • Implement A/B testing strategies for product listings, pricing, and promotions to maximize profitability.

• Enhance user experience by analyzing drop-off points and optimizing website/app performance. • Work closely with the marketing team to optimize digital ad spend for maximum ROI.

• Analyze advertising performance across channels (Google Ads, Facebook, Amazon, etc.). • Develop targeted campaigns based on customer segmentation and purchase behaviour.

• Continuously monitor competitor pricing, promotions, and strategies to stay ahead.

• Implement dynamic pricing models to enhance margins and competitiveness.

• Evaluate marketplace trends and customer demand to adjust product positioning.