Ecommerce Category Manager ( Expertise on Amazon/Category Management)

Job Description

About company : HealthSense is a leading Indian e-commerce brand specializing in the Health & Personal Care category, offering a wide range of products on Indian Marketplace & Quick Commerce. Our success is attributed to our quality products, warranty backup, and dedicated customer support. This is a full time on-site role based in Bengaluru, Karnataka. Role : Ecommerce Category Manager ( Expertise on Amazon/Category Management) Role Objective: Drive revenue growth and profitability of the eCommerce business by leveraging data-driven insights, optimizing performance metrics, and executing strategic initiatives. Key Responsibilities: • Analyze sales data, website traffic, conversion rates, and customer behavior to identify growth opportunities. • Develop and execute growth strategies using data-driven decision-making. • Optimize product assortment, pricing, and promotions based on performance analytics. • Forecast sales and demand trends to ensure inventory alignment with business goals. • Monitor and improve key ecommerce KPIs (GMV, Conversion Rate, AOV, CAC, ROAS, CLV, etc.). • Identify high-performing products and categories to drive incremental sales. • Implement A/B testing strategies for product listings, pricing, and promotions to maximize profitability. • Enhance user experience by analyzing drop-off points and optimizing website/app performance. • Work closely with the marketing team to optimize digital ad spend for maximum ROI. • Analyze advertising performance across channels (Google Ads, Facebook, Amazon, etc.). • Develop targeted campaigns based on customer segmentation and purchase behavior. • Continuously monitor competitor pricing, promotions, and strategies to stay ahead. • Implement dynamic pricing models to enhance margins and competitiveness. • Evaluate marketplace trends and customer demand to adjust product positioning. Education - Bachelor’s Degree in Management, Masters is plus but not mandatory.