Job
Description
Company Description COCOFIT INDIA is dedicated to upholding the highest international standards in the coconut industry to provide top-quality products globally. As a pioneer in the coconut industry, we strive to bring the best to every customer. Role Description We are looking for a dynamic and results-driven Business Development Executive / Manager to lead the sales efforts for our fruit-based product range . This includes products such as fresh-cut fruits, cold-pressed juices, fruit-based snacks, and other perishable or value-added offerings. The ideal candidate will be responsible for identifying new business opportunities, developing strategic partnerships, and driving revenue growth across key markets such as retail, HoReCa (Hotels, Restaurants, Cafes), institutions, distributors, and modern trade. Qualifications Analytical Skills and Market Research abilities Experience in expanding business across India. Excellent interpersonal skills and ability to build relationships Previous sales experience in the food or agricultural industry would be beneficial. A bachelor's degree in Business Administration or a related field will be added advantage. Bachelor’s degree in Business, Marketing, Food Technology , or related field. MBA preferred for Manager level. 2–5 years of proven sales/business development experience in FMCG, food processing, fresh produce , or horticulture-based sectors. Good understanding of cold chain products, perishables , and B2B/B2C sales dynamics. Excellent communication, negotiation, and presentation skills . Strong networking and interpersonal skills to build lasting business relationships. Willingness to travel, if required. 1. Market Development & Lead Generation Identify potential customers across different channels including retail chains, hotels, restaurants, cafes, corporates, and distributors . Research market trends, customer needs, and competitor activities to identify new business opportunities . Generate high-quality leads through cold calling, site visits, social media outreach, and networking. 2. Sales Planning & Execution Develop and implement a territory-wise sales plan to meet monthly, quarterly, and annual targets. Manage the entire sales cycle : from pitching and proposal to negotiation, closure, and after-sales coordination. Achieve revenue, volume, and margin targets for different product categories. 3. Client Relationship Management Build and maintain strong relationships with key accounts, retail buyers, procurement managers, and food service operators. Ensure timely feedback collection , address product/service issues, and coordinate with internal teams for smooth execution. Drive customer loyalty and repeat business by delivering value-driven solutions . 4. Distribution & Channel Development Appoint and manage channel partners, distributors, and resellers to ensure product reach and market penetration. Monitor stock movement, sales performance, and order fulfilment at distributor and retail levels. 5. Reporting & Analysis Maintain daily/weekly reports on leads, calls made, client visits, order status, and closures. Analyze sales data to identify performance gaps and opportunities for growth. Provide inputs to marketing and product teams based on customer feedback and market insights. 6. Collaboration & Cross-functional Coordination Coordinate closely with production, logistics, QA, and accounts teams to ensure timely order fulfillment, quality assurance, and payment follow-ups. Collaborate with the marketing team for trade promotions, product launches, POS materials, and sampling campaigns. Preferred Skills: Prior experience selling in modern trade, HoReCa, or institutional channels is a strong advantage. Proficiency in MS Office and CRM tools (Zoho, HubSpot, etc.). Exposure to supply chain, inventory , and sales forecasting is a plus. Working Conditions: Combination of field sales, client meetings, and coordination with internal teams. Role may require early morning visits to clients (e.g., hotels, juice counters, etc.) or working around fresh produce logistics schedules. Should be flexiable with timings and Travel. Show more Show less
