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Job Title: Business Development Officer Locations: Pune, Mumbai, Delhi, Bengaluru, Gujarat About Us Parag Milk Foods Ltd. stands tall as a leading entity in the FMCG sector since 1992. The Company has become synonymous with quality and reliability. We offer internationally acknowledged products across 31 countries under renowned brand names such as Gowardhan, Go, Pride of Cows and Avvatar. We take pride in offering a wide array of dairy products that cater to the varied tastes and preferences of consumers, ensuring satisfaction at every sip and bite. Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's overall objectives One of the key pillars of Parag Milk Foods' success lies in its unwavering focus on and goals. Identify target markets, customer segments, and key performance indicators (KPIs) to measure the effectiveness of cultivating a vibrant workplace culture that fosters growth and prosperity for its employees. marketing campaigns. The average employee median tenure of Parag is about 11 years, thereby enabling company's Brand Management: Manage and enhance the (company's brand image and reputation. Ensure brand consistency across all dedication to nurturing talent and promoting a growth mind set. marketing channels and communications. Roles & Responsibilities: Advertising and Promotion: Oversee advertising campaigns, both traditional and digital, to increase brand visibility and drive Experience: 0-5 years sales. Collaborate with advertising agencies and media partners to create impactful marketing e. Public• Generate leads from the References and Promotional Activities. • Analyse and study current market trends and analysis to identify market trends, competitive landscape, and customer preferences. Use insights to inform marketing strategies and•pTroradnuscltadteevtheleopcommenptaenfyfosratsl.es strategies into a daily, monthly, and annual sales target • Coordinate with Depot and Senior Management Product Marketing: Work closely with product development teams to ensure effective product launches & go-to-market • Advising customers about the product, process, and delivery schedules, client servicing strategies. Develop prad a high-performing marketing team. Provide guidance, mentorship, and professional development • Customer Acquisition via BTL activity (Promotional Activities, Trade Shows, Exhibitions) opportunities to team members. Foster a collaborative and results-driven culture within the marketing department. • Customer Relationship Management & Complain Management Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources across various • Innovative marketing ideas to be shared and implemented in assigned territory marketing initiatives. Monitor expenses and ROI to maximize marketing effectiveness and efficiency. • Deliver and introduce new methods of Collection and Sales Reporting and•AWnaelywtiocsu:ldEpsrtaebfelirsha apnedrsmononhiatovrinkgeyemxpaerkrieetnincgeminetDriicrsecatnSdapleersformance indicators. Provide regular reports and analysis to senior leadership on marketing performance, ROI, and business impact. For more information the applicants can visit www.paragmilkfoods.com & www.prideofcows.com YouTube Link for more information S https://www.youtube.com/watch?v=XeLo7xzF-LY&t=10s https://www.youtube.com/watch?v=gXvpEspISAM
