Business Development Manager – Lead Generation & Growth Marketing

Business Development Manager – Growth, Lead Generation & Performance Marketing

About The Opportunity

outbound sales and performance-driven digital marketing

Business Development Manager

lead generation, Ads-based paid acquisition, and revenue pipeline growth

on-site role in India

B2B sales execution with hands-on Paid Ads and growth marketing

Role & Responsibilities

Lead Generation & Business Development

• Build predictable B2B pipelines through outbound and inbound channels.
• Prospect and qualify accounts using:
• LinkedIn Sales Navigator
• Cold email & automated sequences
• Manage CRM pipelines and improve MQL → SQL → Closure velocity.
  

Paid Ads & Performance Marketing (Core Responsibility)

• Plan, execute, and optimise Google and Meta Ads (Facebook & Instagram) campaigns end-to-end.
• Drive B2B lead generation through:
• Lead Forms
• Website conversion campaigns
• Retargeting and funnel-based ads
• Optimise campaigns for CPL, CPA, ROAS, and lead quality.
• Manage budgets, audience targeting, and A/B testing.
• Implement and monitor:
• Meta Pixel
• Conversion events
• UTMs and attribution tracking

• Manage and optimise:
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (B2B targeting)
• Coordinate landing pages and ad messaging for higher conversion rates.
  

Analytics, CRM & Optimisation

• Track performance using:
• GA4
• Meta Ads Manager
• Google Ads dashboards
• Maintain CRM data hygiene and reporting.
• Analyse CAC, LTV, pipeline contribution, and campaign ROI.
• Convert learnings into repeatable growth playbooks.
  

Must-Have Skills (2+ Years Experience)

Mandatory

• Paid Ads Manager (Facebook, Google & Instagram) — hands-on experience running and optimising lead generation and conversion campaigns.
• B2B lead generation through paid social channels.
• Experience managing end-to-end digital campaigns (setup → optimisation → reporting).
  

Sales & Growth Tools

• Zoho, Salesforce or HubSpot (CRM)
• LinkedIn Sales Navigator
• Salesloft, Mailchimp or similar outreach tools
  

Analytics & Paid Media

• GA4
• Google Ads
• Conversion tracking (Meta Pixel, GTM, UTMs)
  

Preferred Skills

• LinkedIn Ads for B2B
• Outreach automation tools
• Advanced spreadsheet analysis
• Landing page optimisation (CRO)
  

Qualifications

• 2+ years in Business Development / Growth / Performance Marketing
• Strong metrics-driven mindset
• Experience in SaaS / B2B technology / digital products
  

Why This Role

• Meta Ads is a core responsibility, not an add-on
• Direct ownership of paid acquisition and revenue pipeline
• Opportunity to shape WeNext’s growth engine
• Fast-paced product environment with leadership visibility