Business Development Manager (BDM)

Job Objective:

To drive the growth, visibility, and impact of the Wellbeing Center by leading strategic sales,

local marketing, partnerships, and community engagement. This role demands strong

business acumen, an understanding of wellness services, and a deep grasp of customer

behavior and city-level market dynamics.

Key Responsibilities:

1. Sales & Revenue Generation

• Drive monthly revenue and membership growth through structured sales strategies.
• Promote wellness programs via targeted outreach, digital channels, and referral partnerships.
• Build and manage lead pipelines; track conversions and key sales metrics using CRM tools.
• Plan seasonal offers and promotional campaigns to boost customer acquisition.
• Coordinate high-impact outreach events like Nadi Pariksha camps and wellness drives.
• Establish referral tie-ups with doctors and wellness professionals.
• Work in alignment with the front desk team, without involvement in daily walk-in handling.

2. Local Marketing & Brand Visibility

• Plan and run localized marketing campaigns for therapies, events, seasonal offerings, and new launches.
• Lead on-the-ground activations including workshops, open houses, and local wellness events.
• Execute city-specific digital marketing: local SEO, Google Ads, social media content, paid promotions, and influencer outreach.
• Collaborate with wellness bloggers, media houses, and journalists to gain PR visibility.
• Ensure consistency with brand guidelines in all promotional material and communication.
• Analyze local market trends, competitor activity, and customer feedback to refine strategies.

3. Partnerships & Outreach

• Build strategic tie-ups with corporate wellness programs, apartment complexes, schools, yoga studios, fitness clubs, and NGOs.
• Organize community outreach activities like health talks, free screening camps, and pop-up wellness kiosks.
• Represent the center at city wellness expos, networking events, and industry trade shows.
• Design packages and campaigns tailored for large groups, corporate teams, and community segments.

4. Team Coordination & Reporting

• Collaborate with the front desk, therapists, and operations team to align promotional activities with service capacity.
• Provide regular reports to the Head Office or leadership team on sales, lead management, conversion rates, marketing ROI, and growth plans.
• Maintain documentation for partnerships, event performance, and key initiatives.
• Lead or mentor junior sales/marketing support staff if applicable.

Key Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, Hospitality, or related field.
• 3+ years of experience in sales, marketing, or business development; wellness industry exposure preferred.
• Strong interpersonal and communication skills.
• Hands-on experience with local market activations and digital marketing tools.
• Passion for wellness, holistic health, and customer experience.
• Fluent in English and local language(s).

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Pimple Soudagar, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Language:

• English (Required)

Work Location: In person