Business Development Manager (BDM)

. Student Recruitment & Admissions Growth Develop and execute strategies to achieve admission and revenue targets. Conduct student counselling sessions (online/offline) to convert leads into admissions. Manage the complete admission lifecycle—from enquiry to enrolment. 2. Market Research & Expansion Identify new markets, schools, coaching centres, corporates, and communities for outreach. Analyse competitor offerings and market trends to refine strategies. Develop targeted campaigns to attract prospective students. 3. Relationship Management & Institutional Partnerships Build and maintain strong relations with schools, colleges, counsellors, NGOs, training partners, and other stakeholders. Conduct seminars, workshops, career guidance sessions, and presentations at partner institutions. Coordinate with channel partners and ensure performance tracking. 4. Lead Generation & Conversion Manage digital and offline lead generation activities. Track enquiries, follow up with prospective students/parents, and maximise conversion rates. Work closely with marketing teams to design campaigns, promotional materials, and outreach activities. 5. Branding, Promotions & Events Represent the institute at education fairs, exhibitions, counselling camps, and community events. Organise campus tours, open houses, and engagement programs for prospective students. Ensure consistent branding across all platforms and touchpoints. 6. Reporting & Data Management Maintain accurate records of leads, follow-ups, conversions, and partner interactions. Prepare weekly/monthly MIS reports on admissions performance and BD activities. Use CRM tools or spreadsheets to manage pipelines. 7. Coordination & Cross-Functional Collaboration Work closely with academic, marketing, and administrative teams to ensure smooth admission processes. Provide market feedback for course development and improvement. Support fee collection, documentation, and onboarding for enrolled students.