Business Development Executive (BDE)

Job Description – IT Hardware & Software Sales & Marketing Executive/ManagerPosition OverviewWe are seeking a dynamic and results-driven Sales & Marketing professional to promote and sell IT hardware and software solutions. The ideal candidate will have proven experience in B2B/B2C hardware and software sales, strong technical knowledge of IT infrastructure products, enterprise software, and the ability to build long-term client relationships. Key Responsibilities·        Develop and execute sales strategies to achieve revenue and market share targets for IT hardware (servers, storage, networking devices, desktops, laptops, printers, peripherals) and software solutions (SaaS, enterprise applications, ERP/CRM, cloud, cybersecurity, etc.). ·        Identify and generate new business opportunities through cold calling, client visits, networking, and digital channels. ·        Manage the end-to-end sales cycle: lead generation, product presentation/demo, proposal, negotiation, and closing deals. ·        Collaborate with vendors/OEMs (HP, Dell, Cisco, Lenovo, Microsoft, Oracle, SAP, Adobe, etc.) and distributors to optimize pricing and solution offerings. ·        Build and maintain strong customer relationships, ensuring satisfaction, renewals, upselling, and repeat business. ·        Conduct market research and competitor analysis to identify trends and opportunities in both hardware and software segments. ·        Plan and execute marketing campaigns (events, promotions, webinars, digital initiatives) to increase product and brand visibility. ·        Prepare sales forecasts, reports, and presentations for management review. ·        Coordinate with technical and pre-sales teams for solution design, demos, implementation, and after-sales support. Key Requirements·        Bachelor’s degree in Business, Marketing, IT, Computer Science, or related field (MBA preferred). ·        3–8 years of proven experience in IT hardware and/or software sales & marketing. ·        Strong knowledge of IT infrastructure, networking equipment, enterprise software, SaaS, and cloud-based solutions. ·        Excellent communication, presentation, and negotiation skills. ·        Ability to work independently and achieve targets in a competitive environment. ·        Proficiency in MS Office, CRM tools, and digital marketing basics. Preferred Skills·        Existing network of corporate and channel partners in the IT hardware and software industry. ·        Experience in selling enterprise software (ERP, CRM, BI, or cybersecurity) and IT hardware solutions. ·        Understanding of cloud technologies and subscription/licensing models. ·        Strong problem-solving, consultative selling, and client engagement skills.