About the Role
We are looking for a Business Development Engineer (BDE) focused on front-end new business generation for our industrial automation and electrical panel solutions.
The BDE will:
- Generate new leads from industry, tender portals and networks
- Coordinate with OEM partners and distributors for leads
- Qualify opportunities and pass them to Sales Engineers / KAMs / Proposal team
- Ensure no good enquiry is missed or delayed
This is a “hunter” role – ideal for someone proactive, energetic and comfortable reaching out to new customers.
Key Responsibilities
1. Market Research & Lead Generation
- Identify potential customers in process industries, OEMs, EPCs, consultants across target geographies.
- Generate leads through:
- Cold calling, emails, LinkedIn
- Visits to industrial areas and parks
- References and networking
- Coordination with OEM partners and distributors (automation, switchgear, panels, etc.) for shared leads and joint opportunities.
- Maintain and regularly update a prospect database with company details, contact persons and segments.
2. Tender Scouting & Enquiry Identification
- Regularly monitor tender portals and websites (govt/PSU, EPCs, consultants, large end users, e-tendering platforms) to identify relevant tenders for:
- MCC/PCC panels
- PLC/DCS/SCADA systems
- Electrical & control panels
- Automation and related services.
- Download, organise and share tender documents with the Sales / Proposal team with key highlights and deadlines.
- Track tender calendars, due dates and pre-bid meetings; ensure important tenders are not missed.
- Capture and share basic qualification details (EMD, eligibility, experience criteria, approved vendor lists, etc.) with management.
3. First Contact & Requirement Understanding
- Make introductory calls/emails/visits to new prospects and leads received from OEMs/distributors/tenders.
- Understand and document basic requirement details:
- Type of requirement (panels, PLC/DCS/SCADA, retrofit, AMC, etc.)
- Project/site location and timeline
- Applicable standards/approvals if known (UL/CE/ATEX, etc.)
- Key decision makers and influencers.
- Qualify leads based on budget, authority, need and timeline (BANT) and hand over qualified opportunities to Sales Engineer / KAM.
4. Coordination & Follow-up
- Work closely with Sales Engineers, Key Account Managers and Proposal team to:
- Share lead background and requirement clearly
- Follow up on proposal status and customer feedback
- Arrange meetings, presentations, demos and plant visits.
- Ensure timely follow-ups so that leads do not get cold.
5. Funnel Management & Reporting
- Maintain a live lead and opportunity funnel in CRM/Excel/Google Sheets with status and next actions.
- Prepare weekly and monthly reports on:
- New leads generated (by segment/source)
- Tenders identified and acted upon
- Meetings done and opportunities created
- Conversions from lead to enquiry/order.
- Share market feedback on pricing, competitors and customer preferences with management.
Eligibility / Qualifications
Must Have
- Bachelor’s degree or Diploma – Engineering (preferred: Electrical / Instrumentation) OR a graduate with strong technical aptitude.
- 1–4 years of experience in B2B business development / inside sales / front-end sales for industrial or technical products.
- Strong communication skills in English, with Hindi/Gujarati for local discussions.
- Proactive, self-driven, comfortable with cold calling, field visits and regular follow-ups.
- Willingness to travel frequently within and around Ahmedabad and occasionally to other locations.
Good to Have
- Experience in business development for control panels, PLC/DCS/SCADA, electrical switchgear, instrumentation or industrial equipment.
- Experience in scouting tenders on government / PSU / EPC / private tender portals.
- Experience coordinating with OEM partners and distributors for shared leads and joint visits.
- Familiarity with CRM / lead management tools or disciplined tracking in Excel/Google Sheets.
(Optional)
Freshers with excellent communication skills and strong interest in B2B industrial sales may be considered for a trainee role.
Compensation & Benefits
- Competitive salary
- Performance-based incentives linked to qualified leads and converted orders.
- Strong learning in industrial automation and project-based selling.
- Growth path to Sales Engineer / Key Account Manager roles.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹60,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Changodar, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How many years of experience do you have in B2B business development / inside sales / front-end sales?
- Have you worked in business development for industrial or technical products (panels, automation, electrical, instrumentation, industrial equipment, etc.)?
- Do you have experience scouting or monitoring tender portals/websites for new opportunities?
- How comfortable are you with cold calling and reaching out to new prospects?
- What is your current / last drawn annual CTC (in ₹ lakh per annum)?
- What is your expected annual CTC (in ₹ lakh per annum)?
- What is your current notice period?
Work Location: In person