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Business Analyst - Marketing Analytics

5 - 10 years

0 Lacs

Bengaluru Karnataka India

Posted:2 days ago| Platform: Linkedin logo

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Skills Required

marketing analytics tracking analysis segmentation metrics processing management data sql extraction writing joins aggregations redshift visualization tableau looker power dashboard storytelling testing test planning scripting excel pivot retention strategy optimization debugging communication collaboration leadership scoping agile reporting javascript dom server compliance

Work Mode

On-site

Job Type

Full Time

Job Description

Experience -

Notice Period -

Location -

1. Technical Skills

  • Web & App Analytics Tools

  • Google Analytics 4 (GA4)

    – Setup, event tracking, funnel analysis, attribution modeling

  • Adobe Analytics

    – Workspace dashboards, segmentation, calculated metrics, processing rules
  • Tag Management Systems

  • Google Tag Manager (GTM)

    & Segment.io– Custom tags, triggers, variables, data layer usage
  • SQL & Data Querying
  • Data extraction and transformation
  • Writing complex queries (CTEs, joins, aggregations, window functions)
  • Platforms: Redshift,

    SQL Server

  • Data Visualization & BI Tools
  • Tableau, Looker, Power BI, Data Studio – Dashboard creation, data blending, storytelling with data
  • A/B Testing & CRO Tools
  • VWO, Google Optimize, Adobe Target – Test planning, setup, and result analysis
  • Hotjar
  • Scripting & Automation
  • Excel/Sheets – Pivot tables, formulas, lookups, charts, macros


2. Analytical & Marketing Skills

  • Attribution Modelling
  • Last click, linear, position-based, data-driven models
  • Multi-touch attribution and funnel drop-off analysis

  • Customer Journey Mapping

  • Path analysis, event funnels, retention analysis
  • Marketing Performance Analytics
  • Campaign ROI tracking (across paid, organic, affiliate)
  • UTM parameter strategy and traffic source analysis
  • Segmentation & Cohort Analysis
  • Behavioral cohorts, lifecycle stages
  • Conversion Rate Optimization (CRO)
  • Hypothesis formulation, testing plan, post-test analysis
  • Data Quality & Governance
  • Data layer validation, debugging tools, ensuring tracking integrity


3. Soft Skills & Strategic Thinking

  • Problem Solving & Insight Generation
  • Translating business questions into analysis
  • Providing actionable insights from data
  • Communication & Storytelling
  • Presenting data to non-technical stakeholders
  • Creating executive-ready dashboards and narratives
  • Stakeholder Management
  • Cross-functional collaboration with marketing, product, dev, and leadership teams
  • Project Management
  • Scoping analytics implementations, prioritizing work, agile reporting cycles
  • Attention to Detail
  • Precision in data validation, anomaly detection, and impact analysis


Nice-to-Have Skills

  • Knowledge of JavaScript and DOM for debugging
  • Familiarity with server-side tracking and first-party data strategy
  • Experience with Privacy & Compliance (GDPR, CCPA)
  • Familiarity with

    eCommerce user journey

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