Business Analyst - Marketing Analytics

Job Description As a Business Analyst specializing in Marketing Analytics, you will play a crucial role in extracting insights from marketing data to drive strategic decisions. Your responsibilities will include collaborating with marketing teams to understand business goals and data needs, analyzing marketing data to identify patterns and insights, developing and tracking key performance indicators, drafting and presenting reports to communicate findings to non-technical stakeholders, utilizing advanced analytics tools to forecast future market trends, identifying and analyzing competitor strategies, recommending improvements to marketing strategies, collaborating with IT teams to ensure data integrity, developing dashboards for ongoing insight, ensuring compliance with data protection regulations, working with multi-functional teams to support marketing plans, and staying updated on industry developments to enrich the analytics function. Key Responsibilities - Collaborate with marketing teams to understand business goals and data needs. - Analyze marketing data to identify patterns and insights for strategic decision making. - Develop and track key performance indicators to measure marketing effectiveness. - Draft and present reports to communicate findings to non-technical stakeholders. - Utilize advanced analytics tools to forecast future market trends and dynamics. - Identify and analyze competitor strategies to provide competitive insights. - Recommend improvements to marketing strategies based on solid data findings. - Collaborate with IT teams to ensure data integrity and integration for analysis. - Develop dashboards to provide ongoing insight into marketing performance metrics. - Ensure compliance with data protection regulations when handling marketing data. - Work with multi-functional teams to support the execution of marketing plans. - Stay updated on industry developments to enrich the analytics function. Qualifications Required - Bachelor's degree in Business, Marketing, Statistics, or a related field required. - Proven experience as a Business Analyst or similar analytics role is necessary. - Strong proficiency in data analysis tools such as SQL, Python, or R. - Experience with marketing analytics platforms like Google Analytics or Adobe Analytics. - Excellent ability to translate complex data into easy-to-understand insights. - Strong communication skills for effective collaboration and presentation. - Ability to manage multiple projects and prioritize tasks effectively.,