Business Analyst

About the Company: Immensitas (Lemnisk) is the real-time cross channel marketing automation built on an intelligent and secure Customer Data Platform for Enterprises. The key capabilities include: ● Uniquely resolve a user in real-time across different data sources and channels ● Create 1-to-1 personalized experiences for each user across multiple marketing channels ● AI-engine that orchestrates individual customer journeys on the right channels at the right time Lemnisk delivers superior customer experiences that result in increased conversion, retention, and growth for enterprises. Founded in 2019, Lemnisk has offices in Boston, Bangalore, Dubai, and Singapore. The company is ISO 27001 certified and ISO 27018 compliance certified, accredited by BSI. Responsibilities: Client Onboarding ● Driving and executing pilot/proof of concept projects ● Driving API integrations with various other systems that make up the stack ● Understand client business, Challenges & identify an opportunity to effectively use the platform & meet ROI expectation ● Manage campaign launches and coordinate related activities ● Analyze campaign data, identify issues, hypothesize solutions and execute experiments Client Relationship Management Manage client stakeholders in order to ensure timely execution of the campaigns Managing Internal Stakeholders ● Help the account management team in client-related issues ● Strong contribution to product development by communicating campaign level feedback and expectations Qualifications: ● Must have an engineering degree ● 2-3 years of relevant experience in the digital industry. Must have prior experience in handling clients ● Prior experience in handling digital marketing campaigns is a plus ● Prior experience working in a SAAS based company is a plus ● Should be smart in getting things done remote and manage multiple stakeholders ● Has the ability to analyze large volumes of data and come up with deep insights ● Has an appreciation of technology and its ability to create value in the marketing domain ● Must have good communication skills (written and verbal) Show more Show less