Position Title:
Manager – Brand Partnerships
Department:
Marketing
Location:
Noida (Head Office)
Experience Required:
4 – 5 years
Industry Preference:
Diagnostics
Education:
MBA/PGDM in Marketing, Business Development
About Us
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Role Summary
Redcliffe Labs is seeking a strategic and results-driven Brand Partnership Manager/Senior Manager to lead cross-brand alliances that drive customer engagement, quality collaborations, and business growth. The ideal candidate will bring 4–5 years of proven experience in building high-impact brand partnerships, with a sharp eye for quality, innovation, and measurable outcomes.
Key Responsibilities
Strategic Partnership Development
- Identify, evaluate, and secure quality-driven cross-brand partnerships for product selling, joint promotions, and customer engagement programs.
- Build a strong pipeline of relevant partners that align with Redcliffe’s brand values and business objectives.
End-to-End Partnership Management
- Drive the complete partnership cycle—prospecting, outreach, negotiation, contracting, and execution—while maintaining a high standard of quality and compliance.
- Develop co-branded campaigns, loyalty programs, and collaborative offers that deliver tangible customer value.
Quality & Customer Engagement
- Ensure all partnerships uphold Redcliffe’s commitment to quality in execution, communication, and customer experience.
- Monitor partner deliverables to guarantee consistent service levels and brand integrity.
Cross-Functional Collaboration
- Partner with marketing, product, operations, and sales teams to ensure smooth implementation of campaigns and activations.
- Coordinate with internal stakeholders to maintain timely, high-quality execution across all touchpoints.
Performance & Reporting
- Track key KPIs including partnership ROI, customer engagement metrics, and revenue impact.
- Prepare regular reports with insights and recommendations to enhance quality and efficiency of future partnerships.
Skills & Competencies
- Communication & Presentation: Exceptional verbal and written communication with the ability to pitch and present ideas effectively.
- Market Contacts: Strong network and connections across key industries to quickly identify and onboard potential partners.
- Collaboration: Ability to work seamlessly across teams and with external stakeholders to drive joint success.
- Innovation: Creative thinking to conceptualize unique partnership opportunities and customer engagement strategies.
Key Deliverables
- Experience: 4–5 years of proven success in brand partnerships, strategic alliances, or business development.
- Demonstrated ability to deliver high-quality collaborations that improve customer experience and drive measurable results.
- Strong negotiation and relationship management skills with a data-driven approach.
- Ability to thrive in a fast-paced, growth-oriented environment while maintaining excellence and quality standards.
Preferred Profile
- MBA/PGDM in Marketing, Business Development, or a related field (preferred but not mandatory).
- Established network of brand and agency contacts, especially in healthcare, wellness, lifestyle, or consumer-focused industries.
- Experience in creating quality-led customer engagement initiatives through cross-brand tie-ups.
Brand Partnerships,Negotiation & Relationship Management,Cross-Functional Collaboration