Brand Manager

Brand Manager

Job Description

A Brand Manager is responsible for developing, implementing, and managing strategies that build a strong, consistent brand presence in the market. They oversee all branding activities to ensure the brand’s identity, messaging, and customer experience align with business goals.

Key Responsibilities

1. Brand Strategy & Positioning

* Develop and execute long-term brand strategies to increase awareness, loyalty, and market share.

* Define and refine the brand’s value proposition, identity, and positioning vs. competitors.

* Ensure brand guidelines are created, maintained, and followed across all channels.

2. Marketing Campaign Management

* Plan, execute, and optimize marketing campaigns (digital, print, events, social media).

* Collaborate with creative, media, and advertising agencies to produce brand-aligned content.

* Manage budgets and timelines for branding initiatives.

3. Consumer & Market Research

* Analyze consumer insights, market trends, and competitor activities.

* Use research data to refine strategy and guide creative direction.

* Identify opportunities for brand growth and market expansion.

4. Cross-Department Collaboration

* Work closely with product, sales, design, communications, and customer experience teams.

* Ensure consistent brand messaging across all customer touchpoints.

* Support product launches with branding strategy and materials.

5. Brand Performance Monitoring

* Track KPIs such as brand awareness, perception, engagement, and campaign performance.

* Prepare reports and presentations for leadership teams.

* Recommend improvements based on performance metrics.

6. Content & Messaging Oversight

* Ensure all brand storytelling and content align with brand voice and mission.

* Review and approve design assets, copy, packaging, and promotional materials.

Required Skills & Qualifications

*Bachelor’s degree in marketing, Business, Communications, or related field

* 3–7 years of experience in marketing, brand management, or advertising

* Strong understanding of **brand strategy and consumer behavior**

* Excellent communication, storytelling, and presentation skills

* Creative thinking paired with strong analytical abilities

* Project management and leadership skills

* Familiarity with marketing analytics tools (e.g., Google Analytics, CRM, social insights)

Preferred Qualifications

* MBA or advanced marketing certification

* Experience working with creative agencies

* Knowledge of digital marketing, social media, and content strategy

INTERESTED CANDIDATES CAN SHARE THEIR RESUMES ON "hr@mahalaxmiayurveda.com" OR CONNECT WITH ME ON WHATSAPP +91 8375984984

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person