Brand Manager

Key Responsibilities:

• Brand Strategy & Identity

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• Formulate and execute a unified brand strategy that aligns with JGC’s business objectives and emphasizes its mission in the kids’ fashion and lifestyle sector.
• Ensure consistent brand messaging, tone, and visual identity across all platforms, including event materials, digital channels, and marketing collateral.

• Digital Media Management

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• Plan, implement, and optimize digital marketing campaigns to boost brand awareness and audience engagement for JGC events and initiatives.
• Partner with performance marketing teams to align brand positioning with digital objectives, such as increasing traffic, conversions, and return on investment (ROI).

• Social Media Strategy

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• Manage JGC’s brand presence on key social platforms, including Instagram, LinkedIn, and others relevant to the kids’ fashion industry.
• Develop engaging content calendars, monitor performance metrics (e.g., reach, engagement, and follower growth), and refine strategies based on data-driven insights.
• Stay updated on social media trends, competitor activities, and audience preferences to keep JGC’s content relevant and impactful.

• Public Relations (PR)

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• Cultivate and maintain relationships with media outlets, influencers, and industry partners to enhance JGC’s visibility.
• Monitor media coverage, manage brand reputation, and address any PR challenges to maintain a positive public image.
• Coordinate press releases and media kits for events like Juniors Fashion Week to maximize exposure.

• Collaboration & Communication

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• Collaborate with internal teams, including product, design, talent management, and event coordination, to ensure cohesive brand messaging across all initiatives.
• Work with external agencies, vendors, and partners to uphold brand consistency in creative outputs and event executions.
• Act as a brand advocate, ensuring alignment with JGC’s vision in all communications and partnerships.
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• Analysis & Reporting

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• Track and analyze brand health metrics, digital campaign performance, and social media KPIs to evaluate effectiveness.
• Provide actionable insights and strategic recommendations to senior management based on data analysis to drive continuous improvement.
• Prepare regular reports on campaign outcomes, audience engagement, and brand perception for stakeholders.