Brand Manager

Desired Profile:

Brand Manager

? Analyze brand positioning and consumer behavior.

? Plan and implement offline marketing campaigns.

? Liaise with advertising agencies, event management companies, print vendors, and fabricators.

? Work closely with regional sales teams to support their local offline branding needs.

? Design and implement offline branding at distributor outlets, retail counters, and dealer locations.

? Provide branded point-of-sale (POS) materials such as standees, banners, danglers, etc.

? Ensure consistency in signage and branding across the retail network.

? Monitor competitor offline marketing activities and assess market trends.

? Develop creative expansion plans and go-to-market strategies based on brand characteristics

? Work Closely with the Sales and Product Development Teams to Drive New Product Launches.

? Working with Key officials to implement Brand Vision, Mission and Goals. Support the overall brand growth within Indian market.

? Build strategic relationships and partner with key industry players, agencies and vendors.

? Prepare social media Schedules - Organize, plan, and handle social media pages for maximum interaction and response.

? Work along with the graphics team to complete various assignments within timelines with at most creativity/slogans/taglines.

? Organize, plan and work along with the sales team engaged in various brand-related projects.

? To inspire the target audience to take action, lead the creative development process.

? Evaluate with all marketing campaigns for performance.

? Oversee new and continuing marketing and advertising initiatives

? Keep abreast of market developments and competition.

? Create and uphold brand budgets.

? Create, carry out, and oversee marketing campaigns and programs.

? Proven experience in Vendor Management - Search, negotiate and procure existing and new Promotional/POP materials.

? Oversee other activities on need basis - Exhibition booking to completion / Participation in meets and similar

? Oversee Company's product Packaging, branding and promotion requirements

Qualification and Skills:

? Graduate with experience in Brand Development / Management, Marketing, Corporate Communication or related field.

? Minimum 3 years of working experience in similar field

? Knowledge of Languages & Strong communication skills

? Knowledge of MS Office & Design software's like Photoshop, Corel etc

? Strong content writing & reading skills in various languages

? Should be able to work with a wide range of people from different parts of the business.

? Extrovert, Willing to Travel and meet new people.