Job Specification Title: Media Analyst/ Strategist, Media Transformation Reports to: Leader, Media Transformation Years of Experience: 3+ yrs in Media Planning & Buying Discipline: Media & Marketing Location: Western Suburbs, Mumbai, onsite. About Glassbox Glassbox is a global strategic consultancy dedicated to challengers. The founders are industry stalwarts from consulting & brand-building. We work closely with challenger brands and strongly believe that a challenger is not a brand that challenges somebody, but a brand that challenges something. The organization is a data-driven consultancy that blends data science, objective media strategy, creative positioning and design thinking; to build valuable connections between brands and consumers. Clients include Tata.EV, Bata India, McDonalds, Sugar Cosmetics, Bisleri and Star Health Insurance. Know us better: https://theglassbox.co/ for more information. Job Description: We are seeking an experienced and forward-thinking Media Strategist to join our consultancy team. As a Strategist, you will be instrumental in guiding our clients through the evolving landscape of media, ensuring they stay ahead of industry trends and leverage cutting-edge technologies. The ideal candidate will have a deep understanding of media transformation strategies and a proven track record in advising clients on optimizing their media presence. Knowledge of BARC, IRS,MAP & TGI Software's is must. Media Campaign Analysis: Conduct comprehensive assessments of clients' current media strategies and identify opportunities for transformation. Ability to build TV plans for given brand objectives which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness. Campaign tracking, measurement, evaluation and reporting in the post flight stage. Presenting the Pre & Post Campaign Analysis in the form of a Deck on both planning & buying parameters. Stay abreast of industry trends, emerging technologies, and best practices to inform strategic recommendations. Strategic Consultation: Collaborate with clients to understand their business objectives and develop tailored media transformation strategies. Provide expert advice on optimizing media mix, channels, and platforms to achieve maximum impact. Digital Integration: Advise clients on integrating digital media seamlessly into their overall marketing and business strategies. Explore opportunities for innovative digital media solutions and technologies to enhance client performance. Data-Driven Insights: BARC, IRS, MAP & TGI, Google Ad- words, Google analytics Utilize data analytics to provide insights into media performance and ROI. Work closely with clients to implement data-driven decision-making processes for continuous improvement. Performance Measurement: Develop and implement key performance indicators (KPIs) to measure the success of media transformation initiatives. Regularly assess and report on the performance of media strategies, making adjustments as needed. Qualifications: Bachelor’s degree in marketing, Business, or a related field. Master's degree is a plus. Proven experience in media planning, buying or a similar strategic advisory role. In-depth knowledge of media transformation strategies, digital media, and emerging technologies. Strong analytical and problem-solving skills. Excellent communication and presentation abilities. Ability to build strong client relationships and act as a trusted advisor. Proactive and adaptable to change in a dynamic consultancy environment. If you are a strategic thinker with a passion for media transformation and a track record of successfully guiding clients through change, we invite you to apply for this exciting opportunity. Join our consultancy team and contribute to shaping the future of media strategies for our clients. Show more Show less

Selected Intern's Day-to-day Responsibilities Include Marketing : Assist in planning and executing social media and email campaigns Conduct market and competitor research Help with performance tracking and reporting across platforms Support content creation and brand collaborations E-commerce: Assist in managing product listings, descriptions, and inventory Coordinate with design and ops teams to keep listings fresh and accurate Track order flows, customer queries, and platform analytics Research trends and competitor performance on marketplaces About Company: We are an ideas-led transformation company. We transform complex challenges into simple solutions for the world's leading brands and businesses. Our work has reshaped 1000+ brands across various industries and sectors. Our collective experience spans across advertising, design, marketing, consulting, and digital transformation.

Selected Intern's Day-to-day Responsibilities Include Research industry trends, target audiences, and competitor strategies Assist in conducting qualitative and quantitative research, track industry trends, competitor movements, and consumer behavior Support in designing surveys, collecting feedback, and drawing insights Track performance metrics and help optimise content based on research About Company: We are an ideas-led transformation company. We transform complex challenges into simple solutions for the world's leading brands and businesses. Our work has reshaped 1000+ brands across various industries and sectors. Our collective experience spans across advertising, design, marketing, consulting, and digital transformation.

As someone with over 4 years of experience and a keen interest in strategy, you have the opportunity to step into the role of a Strategist. Your primary responsibilities will involve applying analytical rigor, critical thinking, and creativity to address intricate brand and marketing challenges. You must excel in articulating hypotheses, insights, and perspectives to drive client work forward, leveraging evidence-based research, knowledge, and passion to assess the future dynamics between clients and their consumers. Your mission is to leave a lasting impact by showcasing cutting-edge thinking, an entrepreneurial mindset, and insatiable intellectual curiosity in your daily endeavors. Your role will entail comprehending and developing insights into consumer digital behavior and trends. You will analyze the influence of various digital touchpoints on clients" business and marketing strategies, distilling key findings into actionable insights and recommendations to steer marketing strategies. Crafting brand plans that resonate at both tactical and strategic levels, you will be instrumental in sparking creative ideation and aligning strategic inputs with creative execution, client objectives, and business outcomes. Collaboration in thought leadership discussions with partners and clients is a crucial part of your role, as is staying abreast of industry trends, issues, and best practices within relevant categories. Having a background in Communication post-graduation is advantageous, as is familiarity with digital content and channel strategies. Your ability to articulate ideas effectively, process information swiftly, and understand human behavior to derive insight-driven solutions is key. You must be data-driven, results-oriented, meticulous in your approach to processes, documentation, and reporting, while also being a team player capable of synthesizing diverse perspectives into cohesive communication strategies. A comprehensive understanding and appreciation of the digital marketing landscape, coupled with comfort in engaging with technology and processes, will set you up for success in this role.,

About Glassbox Ventures: Glassbox is a global strategic consultancy dedicated to challengers. The founders are industry stalwart from consulting & brand-building. We work closely with challenger brands and strongly believe that a challenger is not a brand that challenges somebody, but a brand that challenges something. The organization is a data-driven consultancy that blends data science, objective media strategy, creative positioning and design thinking; to build valuable connections between brands and consumers. Clients include Tata.EV, Bata India, McDonalds, Sugar Cosmetics, Bisleri and Star Health Insurance. Know us better: https://theglassbox.co/ About the role • Client Relationship Management: • Tailor your interactions and offerings to the specific needs and preferences of each client. To understand their concerns, goals & evolving needs. • Maintain consistent communication with clients, even when there are no immediate issues to address. • Go beyond reactive support and proactively anticipate your clients' requirements. Offer solutions and suggestions that align with their goals before they even ask for them. • Workflow Warrior: • Agility & operational excellencer, eye for detail to deliver workflow as the main point of contact between the company and the clients ensuring they are executed on time and within budget • Brand Strategy Development: Developing and implementing brand strategies that align with the company's objectives, ensuring consistency in brand language & tonality across media channels. • Marketing Campaign Management: Planning and executing marketing campaigns to promote the brand and its products or services. This includes identifying target audiences, creating compelling content, and monitoring campaign performance. • Analytics and Measurement: Monitoring and analysing the effectiveness of branding and marketing efforts through metrics and data, making data-driven decisions to optimize strategies. • Collaboration: Working closely with internal teams such as design, content, and sales to ensure consistent brand messaging and alignment. Requirement - What do you need to succeed? 1. Experience: 2-4 years of previous experience in brand management, marketing, or client servicing roles is crucial. Experience in managing client relationships and executing marketing campaigns is highly valued. approach to their endeavours, fostering innovation and adaptability. 3. Communication Skills: Excellent written and verbal communication skills are essential for interacting with clients and conveying brand messaging effectively. 4. Strategic Thinking: The ability to develop and execute brand strategies that align with the company's goals and resonate with target audiences. 5. Negotiation Skills: Negotiation prowess empowers us to understand client needs deeply and collaboratively devise solutions that drive mutual success. 6. Adaptability: The marketing landscape is dynamic, so the ability to adapt to changing trends and technologies is important. What you can expect from Glassbox Ventures: Glassbox’ mission is to make marketing effective by challenging something that needs to change. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. You should reflect the attitude of the current zeitgeist of technological disruption, youthful attitude, irreverence, bold adventurousness, provocative and a new consciousness of solutions that are sustainable, circular & green. As a Glassbox leader, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Glassbox Ventures is a global strategic consultancy dedicated to challengers, founded by industry stalwarts from consulting and brand-building. The company works closely with challenger brands, believing that a challenger is a brand that challenges something rather than somebody. Glassbox is a data-driven consultancy that combines data science, objective media strategy, creative positioning, and design thinking to establish valuable connections between brands and consumers. Some of the clients served by Glassbox include Tata.EV, Bata India, McDonalds, Sugar Cosmetics, Bisleri, and Star Health Insurance. In the role at Glassbox Ventures, you will be responsible for client relationship management, tailoring your interactions and offerings to the specific needs and preferences of each client. You will need to understand their concerns, goals, and evolving needs, maintaining consistent communication even in the absence of immediate issues. The role also involves going beyond reactive support by proactively anticipating clients" requirements and offering solutions aligned with their goals. Additionally, you will serve as the main point of contact between the company and clients, ensuring seamless workflow execution within budget and on time. As part of the role, you will also be involved in developing and implementing brand strategies that align with the company's objectives, ensuring consistency in brand language and tonality across various media channels. You will plan and execute marketing campaigns to promote the brand and its products/services, identifying target audiences, creating compelling content, and monitoring campaign performance. Furthermore, you will be responsible for monitoring and analyzing the effectiveness of branding and marketing efforts through metrics and data-driven decisions to optimize strategies. Collaboration with internal teams such as design, content, and sales is essential to ensure consistent brand messaging and alignment. To succeed in this role, you need 2-4 years of previous experience in brand management, marketing, or client servicing roles. Experience in managing client relationships and executing marketing campaigns is highly valued. Excellent written and verbal communication skills are essential for interacting with clients and conveying brand messaging effectively. Strategic thinking capabilities are crucial to developing and executing brand strategies that resonate with target audiences and align with company goals. Negotiation skills are important to understand client needs deeply and devise collaborative solutions for mutual success. Adaptability to changing trends and technologies in the dynamic marketing landscape is also necessary for success. Glassbox Ventures aims to make marketing effective by challenging the status quo. The company seeks individuals whose values reflect genuineness, results-focus, daring, and insightfulness. As a Glassbox leader, you can expect a workplace that invests in your career, cares for you, and fosters a fun and engaging environment. The company values individuals who embody the spirit of technological disruption, youthful attitude, irreverence, bold adventurousness, and sustainable solutions. Glassbox provides an environment where you can be yourself and do amazing work.,