Brand Manager

About GoBoult

GoBoult (formerly Boult) is India’s #1 rated audio brand and the fastest growing wearable brand, trusted by millions and recognized for market leadership and profitability in a highly competitive space.

a complete rebrand

What Sets Us Apart

• #1 Rated audio brand in India (CMR)
• Fastest growing wearable brand in India (IDC)
• ET Bootstrapped Champ Award Winner, Oct ’24
• #2 Market share in audio & #3 in wearables/smartwatches (IDC)
• Only bootstrapped, profitable brand in India’s Top 5 wearables
• 75%+ CAGR over 8 years, ₹800+ crore revenue
• Nearly 1M units sold monthly (1 unit sold every 3 seconds!)
• Disruptive campaigns that spark culture and set industry benchmarks

Role Overview

Brand Manager

brand strategy, campaign planning, and cross-functional collaboration

Key Responsibilities

• Own and drive

  brand strategy

  for GoBoult’s rebrand and ongoing campaigns.
• Develop

  integrated marketing campaigns

  that are bold, innovative, and culturally relevant.
• Collaborate with creative, digital, and design teams to ensure brand consistency across channels.
• Translate consumer insights and market data into actionable brand initiatives.
• Manage campaign planning, execution, and performance tracking.
• Partner with external agencies and internal stakeholders to deliver high-quality work.
• Stay ahead of cultural and industry trends to keep GoBoult at the forefront of creativity.

Who We’re Looking For

• 5+ years of experience in brand management, preferably from

  top creative/marketing agencies

  or 3+ years post MBA (Tier 1) in a D2C first brand.
• Proven track record of working on

  well-known consumer D2C first brands

  with high-impact campaigns.
• Strong understanding of

  brand strategy, storytelling, and consumer insights

  .
• Experience collaborating with creative, digital, and media teams.
• Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
• Excellent communication and presentation skills.
• A portfolio/case studies showcasing successful campaigns and brand-building work.

Why Join GoBoult?

• Lead the

  brand transformation

  of India’s #1 audio and fastest-growing wearable company.
• Work on one of the

  biggest rebranding campaigns in India’s consumer space

  .
• Collaborate with award-winning creative, marketing, and product teams.
• Competitive compensation and a culture that rewards creativity, ownership, and impact.