Brand Manager - Editorial Operations

The Brand Horizontal Team is responsible for managing and improving product offerings, editorial operations, resource requirements and performance, response innovations, brand performance and profitability maximization, cost optimization, reach optimization, budgeting, publishing workflows, content acquisition, news audit, etc., for all publishing brands (Times of India (TOI), TOI Metro Supplements (TIMS), Economic Times (ET), Navbharat Times (NBT), Maharashtra Times (MT) & Ei Samay (ES)).

About the Role:

1. Edit Performance, Resourcing & Operation Management - Smooth daily operations, Productivity maximization, Alignment to business goals
2. Product Management - Increasing reader stickiness & Increasing monetizability
3. Monetization Support – Support for Revenue maximization and campaign delivery
4. CRM – Manage CRM program to know, engage, onboard and retain readers
5. Marketing initiatives & consumer insights - Build brand image, Promote product, drive engagement, Grow reach, Draw insights & monitor impact / KPIs
6. Corporate & Strategic Initiatives - Strategic, business & operational need fulfilment

Roles & Responsibilities:

Edit Performance, Resourcing & Operation Management - Smooth daily operations, Productivity maximization, Alignment to business goals

· Edit Performance Evaluation (TVP)

· Edit Productivity, Efficiency & Resource planning

· Edit Capability Building, Training & Adoption

· Edit workflow interventions & management (CCI, Beans)

· Daily & Festival Operations Management & Issue Resolution

· Product & Business continuity planning

· Software & hardware requirement management

· Syndicated content requirement

· Product & Editorial Guidelines

Product Management - Increasing reader stickiness & Increasing monetizability

· New Product Offerings, Product Strengthening

· Product Monitoring, Reports & Analysis (LPRS, Ad Dummy Release, Ad-Edit ratio, Product Report, competition tracking, etc.)

· Titles registration management (PRGI ) - RNI related coordination for ongoing changes in Editor, Printer, Publisher, etc.

Monetization Support – Support for Revenue maximization and campaign delivery

· IP conceptualization, execution planning & support

· Response innovation, ad approvals & execution support

· Contextual Advertising alignment and execution coordination

· Launch & management of new monetizable sections/ content heads

Marketing initiatives & consumer insights - Build brand image, Promote product, drive engagement, Grow reach, Draw insights & monitor impact / KPIs

· Brand campaigns planning & execution support

· Product promotion

· Reader engagement initiatives

· Market Research, consumer insights & KPI monitoring & reporting

CRM – Manage CRM program to know, engage, onboard and retain readers

· Database management

· Reader/non-reader/lapser engagement – User journeys for onboarding, engagement & retention

· Campaign & product promotion

· Data and Analytics

Corporate & Strategic Initiatives – Planning, analysis & execution of special Strategic projects

Other Requirements:

• Critical thinker and analytical in approach with understanding of operation & processes
• Hardworking with ability to progress multiple tasks in parallel with high level of adaptability to plan and execute assignments of varied nature in short span of time
• Good at cross functional coordination and team working
• Can manage a small team
• Good oral and written communication skills with good command on English Language
• Strong ability to put together management presentations and notes