Brand Manager

Company Description

COWBERRY is revolutionizing the agricultural sector by embracing sustainable and organic farming practices. Partnering with local farmers, we produce high-quality, pesticide-free food using traditional cow-based methods, ensuring uncompromised purity. By fostering farmer communities through FPOs, we promote healthy, nutritious products and ethical farming techniques.

Community, Quality, and Sustainability.

Role Description

Brand Manager

Key Responsibilities

1. Brand & Marketing Strategy

• Develop and execute 360° brand and marketing strategies.
• Define brand identity, tone, and storytelling across all platforms.
• Build and manage annual marketing and campaign calendars.
• Plan and execute product launches, seasonal promotions, and brand collaborations.

D2C & Digital Marketing

• Manage Meta Ads, Google Ads, YouTube, SEO, SEM, influencer campaigns, and CRM.
• Oversee the brand website, content, design, and user experience.
• Drive traffic, engagement, and conversion through performance marketing.
• Implement loyalty, referral, and subscription-based retention programs.

Content, PR & Communication

• Plan and oversee creative production — photoshoots, videos, campaign creatives.
• Manage social media storytelling and influencer collaborations.
• Handle PR activities, brand events, and partnerships to enhance visibility.

Retail & Outdoor Marketing

• Lead offline marketing — hoardings, billboards, print, BTL activations, and retail displays.
• Execute launch events and local marketing campaigns.
• Coordinate with vendors and agencies for marketing materials and collaterals.

Analytics & Budgeting

• Track key metrics — ROI, engagement, conversion, and brand visibility.
• Manage and optimize marketing budgets for maximum effectiveness.
• Conduct market research and competitor benchmarking for strategy insights.

Team Collaboration

• Lead and mentor the Marketing team.
• Collaborate with product, creative, and sales teams for integrated execution.

Qualifications

• Bachelor’s / Master’s degree in Marketing, Business, or a related field.
• 4–8 years of experience as a Brand / Marketing Manager (FMCG / D2C preferred).
• Strong knowledge of digital marketing, branding, and retail promotions.
• Excellent communication, creative thinking, and analytical skills.
• Proficiency with Meta Ads Manager, Google Analytics, CRM tools, and Canva/Figma.