Brand Manager

Company Description

Softrica empowers businesses to succeed in a digital-first world by offering innovative IT, branding, and marketing solutions. Our services include website and application development, software design, UI/UX design, IT consultancy, and project management, alongside tailored branding and marketing strategies. We cater to startups and established enterprises, delivering customized solutions to meet unique goals and budgets. At Softrica, innovation meets practicality, enabling efficient growth and impactful brand identities. Together, we build a smarter, faster, and digitally-driven future.

Role Description

This is a full-time, on-site role for a Brand Manager, located in Surat. The Brand Manager will be responsible for developing and executing branding strategies to enhance the visibility, perception, and effectiveness of client and internal brands. Responsibilities include market research, overseeing marketing campaigns, managing brand assets, collaborating with cross-functional teams, and ensuring consistency in brand messaging and identity. Additionally, the Brand Manager will monitor and analyze campaign performance, suggest improvements, and work closely with clients to align branding efforts with business objectives.

Qualifications

• Strong expertise in Branding, Marketing Strategies, and Campaign Development
• Experience with Market Research, Analytics, and Performance Monitoring
• Proficiency in Project Management and Cross-functional Team Collaboration
• Creative and detail-oriented with skills in Brand Messaging, Identity Design, and Asset Management
• Excellent communication and interpersonal skills to liaise with clients and internal teams
• Familiarity with digital tools and platforms for branding and marketing
• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields
• Prior experience in branding or marketing roles is preferred