Brand Lead

About Prosperr.io:

Prosperr.io is an AI-powered tax platform revolutionizing how salaried individuals and businesses save on taxes. We provide smart, personalized tax-saving solutions through our Super Saver Plans (B2C) and Flexi Benefit Plans (B2B). Backed by top investors and poised for international expansion, we're building the most trusted brand in financial wellness.

Role Summary:

We are looking for a creative and strategic Brand Lead to own Prosperr.io’s brand voice, visual identity, and narrative across all organic channels. This role will lead a cross-functional team of content creators, designers, social media specialists, and PR partners to build a magnetic and differentiated brand in the fintech and tax-tech space.

Key Responsibilities:

- Own the brand playbook and ensure consistent execution across all touchpoints (website, social, product, press).

- Drive content strategy and editorial calendar aligned with business goals and brand archetypes (Sage + Hero).

- Supervise creation of high-performing static and video assets for organic social, blogs, email, and media.

- Oversee organic growth on LinkedIn, Instagram, and YouTube through story-led, insight-driven social content.

- Manage relationships with PR agencies and journalists; secure regular media coverage and thought leadership.

- Collaborate closely with the performance, CRM, and product marketing teams to ensure a consistent brand experience.

- Track brand health KPIs: share of voice, recall, sentiment, and content engagement.

What Success Looks Like:

- Brand recall and top-of-mind awareness among salaried professionals and CFOs.

- High engagement rates on organic content and social channels.

- Consistent delivery of on-brand static and video assets across campaigns.

- Positive media coverage and regular thought leadership placements.

- Cohesive content across lifecycle stages and audience segments.

Ideal Candidate Profile:

- 8+ years of experience in brand marketing, content, or communication roles (preferably in a high-growth D2C or fintech company).

- Strong creative instincts with a portfolio of brand campaigns or content/editorial work.

- Deep understanding of brand storytelling, visual aesthetics, and social-first content formats.

- Experience managing content writers, designers, and external PR partners.

- Excellent project management, communication, and stakeholder collaboration skills.

- Passion for financial empowerment and making complex topics simple and human.

Why Join Us?

- Shape the identity of a category-defining brand at an early stage.

- Work at the intersection of creativity, technology, and financial wellness.

- Build a team, drive real impact, and tell stories that matter to millions.