Company Description CHK is a direct-to-consumer (DTC) footwear brand designed for India's fashion-seeking youth. With a commitment to design innovation and an end-to-end vertically integrated ecosystem, CHK aims to redefine footwear for the modern Indian consumer. By addressing systemic challenges in the footwear industry, CHK delivers stylish, high-quality products that meet the demands of the country’s fashion-conscious youth. Role Type: Full Time Location: Bangalore Job Overview We are creating a lifestyle footwear brand that is bold, aspirational, and rooted in culture. We are looking for a dynamic Brand & Content Lead who can shape the brand identity, craft its voice, and bring it alive through powerful storytelling, campaigns, and creators. This role is about building the brand from the ground up, defining how it looks, sounds, and feels, and making it part of conversations that matter. What You’ll Do Brand strategy: Evolve and sharpen brand positioning, tone of voice, and narrative across all touchpoints. Campaigns: Conceptualize and execute brand campaigns and product launches that create awareness, aspiration, and cultural impact. Partnerships and culture: Drive collaborations and cultural tie-ups that strengthen brand relevance. Content and creators: Lead the content strategy across platforms and build authentic creator and influencer partnerships to amplify the brand story. Community building: Create programs and activations that turn early adopters into loyal fans and brand advocates. Growth and impact: Track performance across campaigns and initiatives, using data and insights to guide decisions and scale what works. What we are looking for 4+ years of experience in brand building, preferably in lifestyle, fashion, or consumer brands. A brand-first thinker who understands how to build positioning, desirability, and cultural relevance. Strong creative instincts combined with the ability to execute and deliver campaigns end-to-end. Deep understanding of consumer culture, trends, and digital-first storytelling. Ability to work with agility and take ownership of brand growth. Why Join Us Shape one of India’s most exciting new lifestyle brands from the ground up. Opportunity to own brand building, not just channels, and make a lasting impact. A fast-paced, creative environment with the freedom to experiment and execute bold ideas.
The company CHK is a direct-to-consumer (DTC) footwear brand that caters to India's fashion-seeking youth. With a focus on design innovation and a vertically integrated ecosystem, CHK aims to redefine footwear for the modern Indian consumer. By addressing challenges in the footwear industry, CHK delivers stylish, high-quality products that resonate with the fashion-conscious youth of the country. As a Full-Time Brand & Content Lead based in Bangalore, you will play a crucial role in shaping a lifestyle footwear brand that is bold, aspirational, and deeply rooted in culture. Your responsibilities will include defining the brand's identity, crafting its voice, and bringing it to life through compelling storytelling, campaigns, and collaborations. Your main tasks will involve: - Evolving and refining the brand's positioning, tone of voice, and narrative across various touchpoints. - Conceptualizing and executing brand campaigns and product launches to drive awareness, aspiration, and cultural impact. - Establishing partnerships and cultural tie-ups to enhance the brand's relevance. - Leading the content strategy across different platforms and fostering authentic creator and influencer partnerships. - Developing programs and activations to build a community of loyal fans and brand advocates. - Monitoring the performance of campaigns and initiatives, utilizing data and insights to drive decisions and scale successful strategies. The ideal candidate for this role should possess: - 4+ years of experience in brand building, with a preference for experience in lifestyle, fashion, or consumer brands. - A brand-first mindset with a strong grasp of building positioning, desirability, and cultural relevance. - Creative flair coupled with the ability to see campaigns through from ideation to execution. - In-depth knowledge of consumer culture, trends, and digital storytelling. - The agility to work effectively and take ownership of brand growth. By joining us, you will have the opportunity to be a part of shaping one of India's most exciting new lifestyle brands right from its inception. You will have the chance to drive brand building initiatives, create a lasting impact, and work in a fast-paced, creative environment that encourages experimentation and the execution of bold ideas.,