Brand Lead

Position:

Location:

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About WallsToHome Interiors

WallsToHome Interiors is a growing residential interior design studio in Electronic City, Bangalore, known for quality craftsmanship, modern design and a seamless client experience. We’re looking for a hands-on Marketing Manager / Brand Lead to own marketing, connect our agency, photographer, HR and sales teams, and drive high-quality enquiries.

Role Summary

You will own planning and execution of marketing campaigns, brand and content quality, ad performance tracking, lead generation, brand awareness and cross-team coordination. You’ll work closely with the Founder and be responsible for measurable growth in leads, brand reach and conversion efficiency.

Key Responsibilities

• Build & own monthly marketing calendars tied to business goals.
• Plan & monitor lead-gen campaigns across Meta, Google & others; coordinate with digital agency.
• Track CPL, CTR, conversion; recommend and implement campaign optimizations.
• Define & maintain brand voice, visual language and creative standards.
• Create/Approve creatives, captions & videos; coordinate project/hand-over shoots with photographer.
• Maintain Marketing → Zoho CRM data integrity and prepare monthly performance reports.
• Manage local/offline branding: showroom collaterals, events, referral programs & society partnerships.
• Work with HR for employer branding; with Sales & Design to capture client stories and content.
• Manage marketing budgets and measure marketing ROI.
• Work with digital agency to revamp the website, landing page etc

KPIs (targets)

• Qualified leads / month
• CPL
• Lead → Enquiry conversion
• Meta reach & engagement
• Campaign execution adherence
• Google Search results
• Hits on the website

Must-have

• 3–5 years in marketing/brand/digital coordination.
• Experience in interior design / real estate / lifestyle brands.
• Practical experience with Meta Ads Manager & Google Ads.
• Comfortable with analytics and ROI-driven decision making.
• Strong written & verbal communication; excellent creative briefing skills.
• Highly organised, self-driven, and collaborative.

Why join

• Own the complete marketing vertical for a rapidly growing brand.
• Creative freedom, close collaboration with Founder & cross-functional teams.
• Opportunity to scale brand presence in Bangalore and own measurable impact.