Posted:2 days ago| Platform: Shine logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

As a Brand Manager at GreenFortune Windows and Doors, you will play a crucial role in owning and driving the brand strategy, storytelling, and marketing roadmap. Your responsibilities will include: - Leading the development and execution of GreenFortune's brand strategy, encompassing positioning, messaging frameworks, tone of voice, and brand values. - Translating consumer insights and market trends into actionable marketing plans to strengthen the market position and achieve business goals. - Conducting and managing market research, competitor benchmarking, and consumer studies to inform strategic decisions and identify unmet customer needs. - Collaborating with product and CX teams to align messaging with key differentiators and influence product development through insights. - Monitoring brand performance KPIs such as awareness, penetration, perception, and share of voice; conducting brand equity and communication audits, and recommending improvements. - Maintaining brand consistency across all touchpoints, including website, sales decks, brochures, digital ads, retail stores, and offline campaigns. - Owning and updating the brand guideline system to ensure adherence to tone, design, and messaging standards by internal and external stakeholders. - Developing the brand and marketing strategy for GreenFortune's upcoming retail rollout to ensure a consistent and impactful in-store experience. - Partnering with internal stakeholders and creative agencies to conceptualize and execute campaigns (ATL/BTL/digital) that enhance brand awareness, trust, and recall. - Coordinating media asset creation, storytelling initiatives, and product-focused campaigns for launches, regional expansions, or dealer activations. - Building strong partnerships with creative, media, and research agencies to deliver campaigns that resonate with the audience and drive conversions. Qualifications required for this role: - 3-6 years of experience in brand strategy, brand marketing, or communication roles within growth-stage companies. - Proven experience in developing brand strategy, running brand or product campaigns, and working across ATL, BTL, and digital platforms. - Strong understanding of consumer research methodologies, market analytics, and the ability to translate insights into actionable plans. - Comfortable collaborating with design and copy teams to create compelling creative assets with a focus on brand storytelling and attention to detail. - Collaborative, curious, and driven individual who enjoys working cross-functionally and can navigate through ambiguity. - Bonus: Background or exposure to industries such as interiors, real estate, design-led consumer brands, or construction-tech is a plus.,

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You

bengaluru, karnataka, india

Gurgaon, Haryana, India

Mumbai, Maharashtra, India