4 Brand Equity Jobs

We are seeking a sharp, creative, and execution-driven individual to take on the role of Content & Community Specialist. In this position, your main focus will be on leading creator content development, social media storytelling, and community engagement across various platforms. Your responsibilities will include collaborating with creators and internal teams to produce high-performing content that aligns with Daughter Earth's voice, vision, and values. Additionally, you will be responsible for nurturing the digital community by engaging meaningfully with followers, creators, and customers. This role is highly impactful and offers the opportunity to shape the brand narrative and grow alongside Daughter Earth over the next 5+ years. Key Responsibilities: - Lead end-to-end creator content execution by identifying, briefing, and collaborating with creators to develop impactful content. - Develop and manage the social media content strategy across platforms such as Instagram and YouTube. - Cultivate a vibrant community by engaging with customers and followers through comments, direct messages, and community channels. - Serve as the brand's voice across all social and creator touchpoints. - Collaborate with internal teams (performance marketing, design, product) to ensure cohesive storytelling. - Track and optimize the performance of content and engagement strategies. - Execute outreach initiatives that enhance brand equity and emotional connection. Qualifications: - Minimum of 2 years of experience in content, creator partnerships, or community management. - Deep understanding of Instagram and YouTube trends and creator ecosystems. - Strong communication and interpersonal skills. - Creative thinker with a keen eye for memes, hooks, formats, and internet culture. - Highly self-driven, hands-on, and comfortable working independently with minimal oversight. - Collaborative team player with a bias for action and accountability. - Prior experience in community-facing roles is a plus. - Bachelor's degree in Communications, Marketing, or a related field (preferred but not mandatory). Daughter Earth is an award-winning, plant-powered beauty brand that combines soulful science with ancient wisdom. Our commitment lies in creating high-performance skincare that is safe, effective, and deeply nourishing while remaining rooted in sustainability and care for the environment.,

Company Size Mid-Sized Experience Required 2 - 4 years Working Days 5 days/week Office Location Prabhadevi, Mumbai Role & Responsibilities Were looking for an energetic, detail-oriented and creatively driven Brand Marketing Associate to support theexecution of on-ground events and brand partnerships. This role is ideal for someone who thrives on bringing brand experiences to life, loves working with people, and wants to grow in the world of experiential marketing and strategic collaborations. Events What you would need to do: Support in conceptualizing and executing brand-led events (pop-ups, workshops, community meet-ups, etc.) Coordinate with vendors, venues, artists/talent and internal stakeholders for seamless event execution Handle event logistics checklists, timelines, budgets, and approvals Manage invoices, basic budget tracking and documentation Partnerships Identify and onboard relevant brand partners, mom/creator communities, or local businesses for collaborative campaigns Maintain partner relationships and ensure timely communication, deliverables, and alignment on co branded efforts Ideal Candidate Go-Getter Attitude: You take initiative, solve problems on the fly, and hustle when needed People-Person: Strong communication and interpersonal skills; you can manage vendors and build long-term partner relationships Creative Thinker: Ability to contribute to campaign ideas, event concepts and collaborative proposals Detail-Obsessed: You&aposre organized and can manage timelines, trackers and logistics with precision Brand-First Mindset: You understand what builds brand equity and work to deliver polished, thoughtful brand experiences Culturally Curious: Youre aware of whats trending in youth/mom/kids spaces, and are passionate about experiential marketing Experience 2-3 years of work experience in a start-up/event agency/creator first agency/lifestyle brand. Perks, Benefits and Work Culture Work with cutting-edge technologies on high-impact systems. Be part of a collaborative and technically driven team. Enjoy flexible work options and a culture that values learning. Competitive salary, benefits, and growth opportunities. Skills: communication,creative thinking,vendor coordination,brand equity,vendors,budget tracking,events,timelines,event management,experiential marketing,partnerships,interpersonal skills,ideal,brand partnerships Show more Show less

The role requires you to provide strategic leadership to the Projects Sales vertical, focusing on specification-led sales in commercial, hospitality, and high-end residential segments. You will lead and develop a high-performing team of Project Specification Engineers pan-India to drive pipeline generation, stakeholder engagement, and conversion to orders. It is essential to build SOMFY's thought leadership and brand equity within the AEC (Architects, Engineers, Consultants) ecosystem by defining and executing national specification strategies aligned with SOMFY's automation solutions for faades, blinds, and connected technologies. Strengthening the ecosystem of specifiers, system integrators, faade consultants, and sustainability advisors to ensure SOMFY is a preferred partner across project lifecycles is also a key responsibility. Your primary responsibilities will include owning and delivering annual sales targets for the Projects vertical, focusing on pipeline creation and actual sales conversion through specifications. Additionally, you will be responsible for building, mentoring, and managing the specification team, fostering capability-building in solution-selling and stakeholder engagement. Collaboration with marketing and product teams to ensure SOMFY's solutions are visible, understood, and valued in the construction and design ecosystem is crucial. Defining KPIs for specification coverage, project conversion ratio, and stakeholder account health are part of the role. Establishing strategic alliances with key influencers such as Architects, MEP Consultants, Green Building Advisors, and Faade Designers is also essential. Regularly reviewing and refining a pan-India project database, segment-wise tracking, and region-wise penetration are also part of your responsibilities. Representing SOMFY in industry forums, technical presentations, panel discussions, and exhibitions to position SOMFY as a market leader is expected as well. Qualifications: Preferred Background: - Education: Bachelor's degree in Architecture / Engineering; MBA preferred - Industry Experience: 12-15 years in specification-driven sales, preferably in building automation, faade systems, or premium building material industry - Leadership Experience: Minimum 4-5 years in a team management role with pan-India or regional leadership exposure Skills and Competencies: - Strong leadership and team development skills - Strategic thinking with execution bias and a result-oriented approach - Expertise in stakeholder mapping and influence strategies - High technical aptitude to understand and pitch integrated automation solutions - Strong business acumen and understanding of the Indian construction and building ecosystem - Excellent communication and presentation skills,

You will be responsible for overseeing creative development for print campaigns, product launches, POSM, and promotional collaterals, ensuring alignment with brand guidelines and messaging. Collaborating with creative agencies and internal teams to develop impactful advertising assets for offline marketing campaigns will be a key part of your role. Working closely with the Product team to conceptualize and implement CTU, FSU, video content, pricelist, brochures, Research Initiatives, and other offline marketing materials will also be a crucial aspect of your responsibilities. You will need to ensure proofreading and quality control of all offline marketing materials, including dealer panels, print advertisements, and catalogues. Managing the marketing calendar, coordinating campaign rollouts, and promotional activities to optimize reach and engagement will be essential. Tracking and analyzing the performance of offline campaigns, providing data-driven insights, and recommendations for improvement will play a significant role in your work. Coordinating with media vendors, agencies, and print partners to ensure timely execution and quality output of marketing assets will be part of your daily tasks. Driving regional localization efforts to ensure all South regional marketing materials are relevant and effective across diverse markets will be another important responsibility. Overseeing the execution of advertising schedules to ensure optimal visibility and media placement effectiveness will be key to success in this role. In addition to the mentioned responsibilities, you will be expected to take on a larger organizational role, including tasks such as identifying possible process improvements, handling day-to-day task volumes, ensuring quality standards are met, and informing the manager of possible quality issues. Leading the agency JSR, updating the internal JSR Sheer for Review, and frequent interaction with different stakeholders, particularly the sales team, for continuous improvement and asset sharing will also be part of your duties. Key success factors for this role include the reduction of lead time in new campaign rollouts and innovation in current visibility strategies. High visibility and engagement through BTL activations and offline marketing initiatives are crucial, as well as enhancing brand equity by executing high-impact BTL visibility campaigns that reinforce brand presence and drive brand recall. Effective execution of print campaigns, ensuring brand consistency and impactful messaging, will be essential for success in this position. Candidates must have a strong background in creative content marketing, experience in MS Office skills, PowerPoint presentations, MS Outlook, asset management, and vendor management. The ideal candidate will be stable, located in Bengaluru or nearby, and possess the necessary skills and experience to excel in this role.,