Brand Lead

Company Description

CHK is a direct-to-consumer (DTC) footwear brand designed for India's fashion-seeking youth. With a commitment to design innovation and an end-to-end vertically integrated ecosystem, CHK aims to redefine footwear for the modern Indian consumer. By addressing systemic challenges in the footwear industry, CHK delivers stylish, high-quality products that meet the demands of the country’s fashion-conscious youth.

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Job Overview

We are creating a lifestyle footwear brand that is bold, aspirational, and rooted in culture. We are looking for a dynamic Brand & Content Lead who can shape the brand identity, craft its voice, and bring it alive through powerful storytelling, campaigns, and creators.

This role is about building the brand from the ground up, defining how it looks, sounds, and feels, and making it part of conversations that matter.

What You’ll Do

• Brand strategy:

  Evolve and sharpen brand positioning, tone of voice, and narrative across all touchpoints.

• Campaigns:

  Conceptualize and execute brand campaigns and product launches that create awareness, aspiration, and cultural impact.

• Partnerships and culture:

  Drive collaborations and cultural tie-ups that strengthen brand relevance.

• Content and creators:

  Lead the content strategy across platforms and build authentic creator and influencer partnerships to amplify the brand story.

• Community building: Create

  programs and activations that turn early adopters into loyal fans and brand advocates.

• Growth and impact:

  Track performance across campaigns and initiatives, using data and insights to guide decisions and scale what works.

What we are looking for

• 4+ years of experience in brand building, preferably in lifestyle, fashion, or consumer brands.
• A brand-first thinker who understands how to build positioning, desirability, and cultural relevance.
• Strong creative instincts combined with the ability to execute and deliver campaigns end-to-end.
• Deep understanding of consumer culture, trends, and digital-first storytelling.
• Ability to work with agility and take ownership of brand growth.

Why Join Us

• Shape one of India’s most exciting new lifestyle brands from the ground up.
• Opportunity to own brand building, not just channels, and make a lasting impact.
• A fast-paced, creative environment with the freedom to experiment and execute bold ideas.