Brand Lead

Key Responsibilities:

• Own and evolve

  Footprints brand architecture, messaging, and positioning

• Build and lead

  national and regional brand campaigns

  that drive admissions and market leadership
• Develop

  localized brand strategies

  for micro-markets and individual centers
• Partner with

  digital and performance teams

  to ensure

  brand + growth integration

• Create

  insight-led brand narratives

  (social, web, video, influencer, offline) that build strong parent trust
• Manage and optimize

  brand presence on digital review platforms and aggregators

• Conceptualize and execute

  on-ground activations, events, and partnerships

  with parenting communities
• Conduct

  brand audits

  and maintain a high standard of brand representation

• What Were Looking For:

• 5- 8 years of experience

  in brand marketing, preferably with multi-location consumer brands (retail, edtech, or D2C)
• Proven ability to

  translate brand campaigns into measurable growth metrics (leads & admissions)

• Strong understanding of

  omnichannel brand building

  digital + offline
• Excellent project management and cross-functional collaboration skills
• Entrepreneurial mindset,

  comfortable working in a fast-paced, growth-stage startup

• Passion for

  education, parenting, and purpose-driven brands