Brand Lead

The company CHK is a direct-to-consumer (DTC) footwear brand that caters to India's fashion-seeking youth. With a focus on design innovation and a vertically integrated ecosystem, CHK aims to redefine footwear for the modern Indian consumer. By addressing challenges in the footwear industry, CHK delivers stylish, high-quality products that resonate with the fashion-conscious youth of the country. As a Full-Time Brand & Content Lead based in Bangalore, you will play a crucial role in shaping a lifestyle footwear brand that is bold, aspirational, and deeply rooted in culture. Your responsibilities will include defining the brand's identity, crafting its voice, and bringing it to life through compelling storytelling, campaigns, and collaborations. Your main tasks will involve: - Evolving and refining the brand's positioning, tone of voice, and narrative across various touchpoints. - Conceptualizing and executing brand campaigns and product launches to drive awareness, aspiration, and cultural impact. - Establishing partnerships and cultural tie-ups to enhance the brand's relevance. - Leading the content strategy across different platforms and fostering authentic creator and influencer partnerships. - Developing programs and activations to build a community of loyal fans and brand advocates. - Monitoring the performance of campaigns and initiatives, utilizing data and insights to drive decisions and scale successful strategies. The ideal candidate for this role should possess: - 4+ years of experience in brand building, with a preference for experience in lifestyle, fashion, or consumer brands. - A brand-first mindset with a strong grasp of building positioning, desirability, and cultural relevance. - Creative flair coupled with the ability to see campaigns through from ideation to execution. - In-depth knowledge of consumer culture, trends, and digital storytelling. - The agility to work effectively and take ownership of brand growth. By joining us, you will have the opportunity to be a part of shaping one of India's most exciting new lifestyle brands right from its inception. You will have the chance to drive brand building initiatives, create a lasting impact, and work in a fast-paced, creative environment that encourages experimentation and the execution of bold ideas.,