8 Campaign Conceptualization Jobs

Creative Strategist Location: [ Mumbai ] Position Overview We are seeking a highly motivated and talented Creative Strategist with excellent copywriting skills to join our team. As a Creative Strategist, you will play a critical role in conceptualizing and executing creative marketing campaigns across mainline, digital and social media platforms that resonate with target audiences, build brand awareness, and achieve strategic objectives. You will collaborate with cross-functional teams, including account managers, designers, and digital marketing experts, to develop and implement integrated campaigns that elevate our clients' brands and deliver measurable results. Key Responsibilities: Creative Strategy Development: Research, analyze, and understand client objectives, target audiences, and industry trends to develop effective creative strategies that align with clients' marketing goals. Campaign Conceptualization: Brainstorm, ideate, and contribute to the development of innovative and engaging campaign/ concepts that deliver a strong brand message across various marketing channels. Copywriting Excellence: Craft compelling and persuasive copy for a wide range of marketing materials, including but not limited to, website content, social media posts, email campaigns, ad copies, blog posts, and promotional materials. Collaborative Ideation: Work closely with the design and content teams to integrate copy with visual elements, ensuring a cohesive and impactful campaign delivery. Client Collaboration: Participate in client meetings, present campaign strategies and ideas, and proactively address client feedback to ensure client satisfaction. Data-Driven Insights: Utilize market research, data analytics, and performance metrics to measure campaign success and identify areas for improvement. Stay Updated: Keep abreast of industry trends, competitor activities, and emerging technologies to continuously enhance the agency&aposs creative capabilities. Requirements: Bachelor&aposs degree in Marketing, Communications, Advertising, or a related field. Proven experience (5-6 years) as a Creative Strategist or similar role within a marketing agency or related industry. Experience in working on and winning pitches. Exceptional copywriting skills with a keen eye for detail and proficiency in crafting engaging, concise, and persuasive copy. Strong understanding of marketing principles and consumer behavior. Demonstrated ability to think creatively and strategically, translating ideas into effective marketing campaigns and assets. Experience with diverse marketing channels such as digital, social media, and print. Proficiency in using data and analytics to drive decision-making and campaign optimization. Excellent communication and presentation skills, with the ability to effectively communicate ideas and strategies to both internal teams and clients. Highly collaborative and able to work effectively in a team-oriented environment. Familiarity with production principles and softwares is a plus. Join our passionate and dynamic team to make a real impact in the world of marketing. If you&aposre ready to take your creative strategy and copywriting skills to the next level, apply now and let&aposs create inspiring campaigns together! Show more Show less

About: Part of The Weber Shandwick Collective, we are the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energize the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses. Our game-changing work is recognized by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We are also PRWeek's 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024. More than ever, organizations need to solve unprecedented challenges born of technology-driven disruption. We fuse global teams grounded in technology, digital innovation, and analytics to help clients. As we live in an always-on world, our brand positioning reflects this need to engage with our always-on audience, just as we advise our clients to do. We inspire. We incite. We shape ideas and conversations, and we activate our global reach for local causes and multinational brands alike, and we're always ready for more problems to solve. Our Values: Curiosity - We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questions. Inclusion - We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias. Courage - We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made. Impact - We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world. Job Summary: The Senior Designer plays a vital creative role, responsible for leading the visual development and execution of branding initiatives and integrated marketing campaigns. This role necessitates a strong understanding of brand strategy, visual communication principles, and the ability to translate marketing objectives into compelling and effective design solutions. The Senior Designer will mentor junior designers, collaborate closely with cross-functional teams, and ensure the consistent application of brand guidelines across all channels. Responsibilities: Brand Development & Management: - Lead the visual development and evolution of brand identities, including logos, color palettes, typography, and visual guidelines. - Ensure brand consistency across all marketing materials and communication channels. - Develop and maintain comprehensive brand style guides. Campaign Conceptualization & Execution: - Collaborate with marketing and strategy teams to develop creative concepts for integrated marketing campaigns. - Translate campaign objectives and target audience insights into visually engaging designs. - Oversee the design and production of campaign assets, including website visuals, social media content, email templates, and print materials. Design Leadership & Mentorship: - Provide guidance and mentorship to junior designers, fostering their creative growth and skill development. - Review and critique design work to ensure quality and adherence to brand standards. - Lead brainstorming sessions and contribute to the development of innovative design solutions. Project Management: - Manage multiple design projects simultaneously, ensuring they are delivered on time and within budget. - Collaborate with project managers to define project scope, timelines, and resource allocation. - Communicate project status and updates to stakeholders. Client Communication & Presentation: - Present design concepts and solutions to clients, effectively articulating the rationale behind design decisions. - Incorporate client feedback and revisions into design deliverables. - Build strong relationships with clients and serve as a trusted design advisor. Staying Current: - Stay up-to-date on industry trends, design technologies, and best practices. - Research and explore new design approaches and techniques. - Share knowledge and insights with the design team. - Deliver GIFs and Cinemagraphs. Requirements: - Bachelor's degree in Graphic Design, Visual Communication, or a related field. - 5+ years of professional graphic design experience, with a strong portfolio showcasing branding and campaign work. - Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and knowledge of AI tools. - A deep understanding of brand strategy, visual communication principles, and marketing concepts. - Proven ability to develop and execute successful branding initiatives and marketing campaigns. - Excellent communication, presentation, and interpersonal skills. - Strong leadership and mentorship abilities. - Exceptional attention to detail and a commitment to delivering high-quality work. - Ability to thrive in a fast-paced, collaborative environment. Bonus Points: - Experience in award-winning case studies. - Experience with motion graphics and video editing. - Knowledge of web design principles and user experience (UX).,

Job Title: Creative Head Location: Pune Experience Required: 8+ years in creative leadership roles Industry Preference: [Luxury, Lifestyle, Fashion, D2C, E-commerce ] About the Role: We are seeking a visionary Creative Head to lead our brands creative direction and storytelling. The ideal candidate will bring strong expertise in design, branding, campaigns, and content strategy —while ensuring that every creative asset aligns with the company’s identity and drives business growth. Key Responsibilities: Lead and inspire the creative, design, and content teams to deliver high-quality campaigns across digital, print, video, and social media. Own the brand identity and visual language to ensure consistency across all channels. Collaborate with marketing, product, and leadership teams to conceptualize campaigns that resonate with target audiences. Develop creative strategies that align with business objectives and drive customer engagement. Oversee end-to-end execution of campaigns – from ideation, design, copy, and production to final delivery. Stay updated on trends in design, lifestyle, and consumer behavior to keep the brand fresh and relevant. Manage multiple projects with tight deadlines while maintaining top-notch quality. Mentor, guide, and scale the creative team to build a strong in-house creative culture. Requirements: Proven experience as Creative Head / Creative Director / Senior Art Director in a consumer brand or agency. Strong portfolio showcasing brand campaigns, digital creatives, and content innovation . Expertise in branding, visual storytelling, design strategy, and content marketing . Excellent understanding of luxury/lifestyle positioning and how to connect with aspirational audiences. Proficiency with design tools (Adobe Creative Suite, Figma, etc.) and familiarity with video/content production. Strong leadership, communication, and cross-functional collaboration skills. Ability to think strategically yet execute with creativity and attention to detail. Why Join Us? Opportunity to shape and elevate a fast-growing brand . Work with a passionate team in the luxury/lifestyle/e-commerce space . Freedom to bring bold, innovative ideas to life. Dynamic and growth-oriented work culture.

You are a seasoned Art Director with strong advertising agency experience, particularly in conceptualizing and delivering impactful print campaigns. This role is more than just graphic design; we are seeking a creative leader who can grasp the big picture by crafting campaign concepts from scratch, translating brand stories into powerful visuals, and leading creative execution across print, digital, and multimedia platforms. To be successful in this role, you should have at least 8 years of design experience, with a minimum of 3 years as an Art Director or in a similar senior creative position. You must have a proven track record in ad agencies, showcasing high-impact print ads and multi-channel campaigns. Strong leadership skills are essential to effectively guide designers, animators, and other creatives. A portfolio demonstrating brand storytelling and campaign work is also required. Flatworld Solutions offers a unique opportunity to work with a global business solutions leader operating in over 50 countries. By combining creativity, technology, and process excellence, we deliver exceptional results. As the Art Director, you will have the chance to shape the creative vision of the brand and witness your ideas come to life through global campaigns.,

Flatworld Solutions is seeking a seasoned Art Director with a strong background in advertising agency, particularly in conceptualizing and delivering impactful print campaigns. This role goes beyond graphic design; we are looking for a creative leader who can grasp the overall vision by: - Developing campaign concepts from scratch - Transforming brand narratives into compelling visuals - Directing creative implementation across print, digital, and multimedia platforms. We are looking for an individual with: - Minimum of 8 years of experience in design, including at least 3 years in an Art Director or similar senior creative position - Demonstrated success in ad agency environments with a focus on high-impact print advertisements and multi-channel campaigns - Effective leadership abilities to lead designers, animators, and other creative professionals - A portfolio that highlights brand storytelling and campaign projects Join Flatworld Solutions, a global leader in business solutions operating in over 50 countries. We blend creativity, technology, and operational excellence to produce outstanding outcomes. This role offers you the opportunity to drive the creative direction of our brands and witness your concepts materialize in global campaigns.,

At LightYears Health, we are dedicated to creating specialized nutrition products based on cutting-edge science to promote healthy, active aging. Our mission is to revolutionize preventive healthcare in India by offering products that cater to the evolving needs of your body as you age. We believe in embracing the journey of aging as an opportunity to thrive at every stage of life. Our range of products addresses key challenges associated with aging, including muscle mass maintenance, joint health, osteoporosis, and menopause. By empowering individuals to remain active and healthy through the years, LightYears Health aims to make every upcoming year brighter, lighter, and full of possibilities. Behind our innovative products is a talented R&D team comprising PhDs from esteemed institutions like IIT Delhi and Jamia Hamdard University. LightYears Health was nurtured at MIT Sloan, reflecting our commitment to excellence and scientific advancement. At LightYears Health, we uphold values that shape our culture and approach to problem-solving. We encourage questioning the status quo, fostering transparency, embodying a go-getter spirit, obsessing over consumer needs, and embracing agility and hands-on involvement at all levels of our organization. The role we are offering involves collaborating with our Brand Strategist and founder to develop groundbreaking content for our communities, social media platforms, and advertisements. This includes conceptualizing campaign themes, sourcing talent for ads and creative projects, coordinating shoots and edits, and managing static content creation in partnership with our design lead. To qualify for this position, we require candidates to have a Bachelor's degree and 2-3 years of experience in content creation, marketing, or related fields. We value traits such as creative thinking, a hustler mentality, a keen willingness to learn, agility, adaptability, and a genuine interest in health and fitness trends. If you are passionate about making a difference in the healthcare industry and possess the skills and mindset we are looking for, we invite you to take the leap and apply for this exciting opportunity. To apply, please send your resume along with a brief paragraph explaining why you are a good fit for the role to talent@elevateconsumer.com. Please note that applications without this paragraph will not be considered. Following the review of all applications, selected candidates will be contacted for an in-person interview. For any further inquiries or information, please feel free to reach out to us at talent@elevateconsumer.com. Join us on this journey to redefine healthy aging and preventive healthcare in India!,

About us Grapes, Indias leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists. Powered with a deep Technical Knowledge combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent Roles & Responsibilities: As a Senior Copywriter at Grapes, you will be at the forefront of our content creation efforts, shaping the voice and tone of our clients brands. Your key responsibilities will include: Strategic Content Development : Lead the creation of engaging and persuasive copy for a variety of platforms, including digital, social media, print, and more. Campaign Conceptualization : Collaborate with cross-functional teams to brainstorm, develop, and execute innovative campaign ideas that align with client goals and brand identity. Quality Assurance : Ensure the highest standards of copy quality, consistency, and accuracy across all channels. Mentorship : Guide and mentor junior writers, providing constructive feedback and fostering a collaborative and creative environment. Brand Voice Management : Maintain and enhance brand consistency across all communications, ensuring alignment with strategic objectives. Trend Analysis : Stay abreast of industry trends, competitive landscape, and emerging technologies to keep our content fresh and relevant. Client Collaboration : Work closely with clients to understand their needs, present ideas, and refine copy based on feedback. Desired Qualifications & Experience: Bachelor&aposs degree in communications, English, journalism, marketing, or a related field. 2 to 4 years of proven experience in copywriting or content creation, preferably within an agency setting. Strong collection of published work showcasing your versatility and creativity. Skills : Exceptional writing and editing skills with a keen eye for detail. Proven ability to develop compelling narratives and impactful messaging. Strong conceptual thinking and the ability to generate innovative ideas. Proficiency in managing multiple projects and meeting tight deadlines. Excellent communication and presentation skills. Experience in leading and mentoring a team of writers or creatives. Show more Show less

As the Regional Head of Zaggle Account Management, located in Mumbai, Bengaluru, New Delhi / Noida / Gurugram, you will report to the Business Head of ZAM. Your primary responsibility will be to build strategic relationships with key decision-makers in the accounts, including Middle and Senior management, and CXOs. You will drive revenue enhancement through effective account management, upselling, cross-selling, and retention of existing revenue. You will collaborate with the customers" cross-functional teams to ensure the achievement of business targets and meet customer expectations. Working with various horizontal functions like HR, Finance, Operations, Engineering/ Technology, and Product, as well as other business units, will be crucial to ensuring a seamless customer experience. Ensuring target achievement on various parameters like Contracts, Users, Revenues, Cost of Acquisition, Profitability, New Account identification, and Churn control for each assigned account will be part of your role. Drawing out the annual strategy, brainstorming new revenue growth strategies, and executing objective plans will be essential. Continuous improvement in key metrics like Net Promoter Score, customer retention ratios, and increasing share of profits by identifying opportunities and proposing new products or services to clients are key responsibilities. Active engagement in account planning activities, updating opportunity management and customer account plans regularly, and focusing on value-based selling will be critical. You should have a strategic mindset with experience in selling to large/enterprise institutions and a background in Business Development, Solution selling, and Concept selling. The ability to accurately forecast pipeline performance, exposure to Account-based Marketing, Competitor displacement, and nurturing sales techniques, as well as a data-driven and strong research-oriented approach, will be required. Qualifications for this role include 6+ years of experience in Solution/Consulting/SAAS and/or ERP/Financial Services based Sales/BD, preferably in large Enterprise Solutions. You should have experience in handling large and strategic accounts, building and managing high-performance teams, and a history of achieving or exceeding sales targets. A willingness to travel up to 40% of the time and demonstrated capability in Key Account planning and management are essential. A degree from a reputed Business school (MBA preferred) and experience in the Start-up ecosystem or growth-stage companies will be advantageous. Personal attributes such as being bold, ambitious, and a go-getter, having an analytical and number-driven mindset, ownership, excellent networking and relationship-building skills, commercial acumen, and a new age consultative selling approach are key competencies required for this role. You should also have a customer service orientation, value-based approach, and the ability to work in a high-energy, fast-paced environment while carving your path to success.,