Brand Lead

Role

Brand Lead

Job Level/ Designation

M2, AGM

Function / Department

Circle Marketing

Location

TNC

Job Purpose

To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results

Key Result Areas/Accountabilities

• Brand health monitoring

  - Identify Circle business needs consumer insights develop quarterly calendar Align & close Marketing head share/align corporate + media SPOC

• Budgets Management:

  Develop quarterly budgets plan align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/circle Ops Leads

• Circle Product Campaigns:

• Develop product briefs from circles basis calendar - Convert product briefs to communication briefs Align corporate SPOC - Share it with centralized Ogilvy Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
• Monitor & collate performance results for respective circle share with corporate circle spoc

• Corporate campaigns:

• Align GTM plans for Circle basis circle budgets
• Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
• Monitor & collate results for respective circle share with corporate circle spoc

• Retail & Trade Engagement:

  Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores.

• Circle Activation/events /sponsorships

  Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same

• In Market visibility:

  Monitor in market visibility execution through the Merchandiser App reports highlight issues and lead mitigation plans

• Internal Communication:

  Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team

• Lead

  PR plan

  for circle

• Brand guidelines:

  Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
• Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

• Strategic thinking and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Process orientation
• Analytical skills

Experience of 7-9 years in brand communications

Must have technical / professional qualifications

MBA in Marketing is preferred

Internal Job Description Footer

.

Vodafone Idea Limited