Brand Lead

About Lenskart:

transform how the we sees and experience the world

About The Role:

Marketing Brand Lead

Your Impact & Responsibilities:

• P&L Ownership:

  Full accountability for the Brand Marketing P&L. Drive revenue growth, budget optimization, and clear ROI from all brand investments.

• Brand Architect:

  Define the brand identity, positioning, voice, and values. Be the guardian of consistency across all touch points.

• GTM Commander:

  Lead all Go-to-Market (GTM) strategy and execution for all key collections and product launches.

• Growth Scaling:

  Design and execute strategies that have a proven track record of scaling high-growth D2C/Consumer brands.

• Consumer Obsession:

  Be the

  "consumer-obsessed operator."

  Gather insights and translate them into impactful brand actions.

• New Age Media:

  Master and leverage modern distribution channels: digital viral content, high-impact influencer marketing, strategic partnerships, and compelling offline activations.

• Creative Direction:

  Direct and approve all brand content and creative assets, ensuring premium quality and maximum consumer resonance.

• End-to-End Delivery:

  Act as a highly

  self-driven leader

  to manage and direct cross-functional partners (Product, Tech, Retail, Sales) to deliver brand outcomes at speed.

• Team Builder:

  Recruit, mentor, and grow a high-performing brand marketing team.

What You Bring:

• 10+ years of deep, progressive experience in Brand Marketing/Strategy with high-growth consumer, fashion, tech, or D2C brands.
• Clear, demonstrable experience managing a

  Brand Marketing P&L

  or significant commercial budget with direct accountability to revenue goals.
• Practical experience driving brand success across both digital platforms and extensive physical retail networks.
• Track record of pushing projects to market quickly and successfully in a fast-paced environment.
• Masters from a premium school preferred.

If you're a commercially driven Brand Leader ready to move fast and redefine an industry, let's talk.