B2B Marketing Specialist

About the Role

We are seeking a proactive and detail-oriented B2B Marketing Specialist to lead campaign execution and platform management across GoHighLevel, email marketing, social media, and pay-per-click (PPC) advertising. This role is key to driving lead generation, nurturing, and brand awareness for a rapidly growing financial technology business.

Responsibilities

• GoHighLevel. Salesforce, Zoho, HUbspot CRM
• Set up, manage, and optimize workflows, automations, and lead assignments within the platform.
• Ensure integration with other sales/marketing systems and maintain clean, organized databases.
• Build and update pipelines, dashboards, and reporting for marketing and sales teams.
• Email Marketing
• Develop and execute outbound and nurture campaigns using platforms like Instantly, Mailchimp, or HubSpot.
• Segment lists, design automations, monitor deliverability, and analyze open/click/conversion rates.
• Social Media Management
• Schedule, publish, and engage across company LinkedIn, Facebook, Instagram, and (optional) Twitter.
• Support content calendar creation and basic creative editing (Canva or similar).
• Respond to basic inquiries and manage engagement metrics.
• PPC Advertising
• Launch and optimize B2B campaigns on Google Ads, Meta (Facebook), and/or LinkedIn.
• Coordinate creative assets and A/B tests, monitor spend, and report on performance.
• Collaboration & Reporting
• Work closely with sales and leadership to align campaigns with business objectives.
• Maintain clear documentation, process guides, and regular performance updates.

Requirements

• 1–3 years of hands-on experience in digital marketing or demand generation, ideally in B2B environments.
• Proven exposure to GoHighLevel or similar marketing automation/CRM platforms.
• Working knowledge of email marketing principles, segmentation, and engagement tactics.
• Experience managing organic and paid social channels for business (preferably LinkedIn and Facebook).
• Basic experience with PPC platforms (Google Ads and/or Meta/LinkedIn Ads).
• Analytical skills and familiarity with reporting using marketing dashboards or spreadsheets.
• Strong written/verbal communication, attention to detail, and organizational ability.

Nice to Have

• Experience in financial services or fintech marketing.
• Familiarity with copywriting, design (Canva, basic video editing), or landing page builders.
• Understanding of lead scoring/qualification and sales pipeline reporting.

Benefits

• Competitive salary and bonus opportunities.
• Flexible work environment.
• Growth and training opportunities.

How to Apply:

Submit your resume on careers@surgemonks.com and a brief note on your experience with CRMl, email, or B2B campaign management.