Job
Description
The Opportunity:We are seeking a highly skilled and experienced Marketing Automation Expert to join our dynamic marketing team. In this role, you will be responsible for designing, implementing, and managing our marketing automation strategies to drive lead generation, nurture prospects, and enhance customer engagement. If you are passionate about leveraging technology to optimize marketing performance and have a proven trackrecord of success, we want to hear from you!Key Responsibilities:Develop and execute end-to-end marketing automation strategies, including campaign setup, A/B testing, lead scoring, and reporting, primarily using Chatgpt, Clay, Instantly, Apollo etc. Manage and optimize our marketing automation platform, ensuring data integrity, system health, and alignment with business objectives.Design and build automated workflows for lead nurturing, customer onboarding, and re-engagement campaigns.Segment audiences and personalize marketing communications to improve engagement and conversion rates.Collaborate with marketing, sales, and content teams to ensure seamless integration of marketing automation with overall campaigns and strategies.Develop and maintain lead scoring models to identify and prioritize sales-ready leads.Create and manage email marketing campaigns, including template design, list management, and deployment.Monitor, analyze, and report on key marketing automation performance metrics (e.g., email open rates, click-through rates, conversion rates, MQLs, SQLs).Provide insights and recommendations for campaign optimization and future strategy based on data analysis.Stay up-to-date with the latest marketing automation trends, best practices, and emerging technologies.Troubleshoot and resolve any issues related to the marketing automation platform or campaigns.Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.Required Skills and Qualifications:Bachelor's degree in Marketing, Business, IT, or a related field.Hands-on experience in marketing automation, with proven expertise in Email, Linkedin, Cold Outreaching and SEO Marketing Automation PlatformStrong understanding of marketing automation principles, lead nurturing, lead scoring, and email marketing best practices.Proficiency in CRM systems and their integration with marketing automation platforms.Experience with A/B testing and other optimization techniques.Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.Excellent project management and organizational skills with the ability to manage multiple projects simultaneously. Strong attention to detail and a commitment to delivering high-quality work. Excellent written and verbal communication skills. Ability to work collaboratively in a team environment and independently.Preferred Qualifications:Certification in [Specify relevant Marketing Automation Platform, e.g., HubSpot Certified, Marketo Certified Expert].Experience with HTML/CSS for email template customization.Familiarity with analytics tools (e.g., Google Analytics).Experience in [Specify your industry, if relevant].
