B2B Marketer

About Newton School:

Responsibilities:

• Design and run outbound campaigns across email, LinkedIn, and other channels to generate qualified leads for Business Development Managers to take ahead. 
• Source for and build databases through scrappy hacks
• Manage campaigns setup, QA, deployment and monitoring using tools like Clevertap, Instantly, Appify, Apollo etc 
• Continuously optimize campaigns by testing variables, tracking key metrics, and refining personalization, targeting, and deliverability to drive higher engagement and conversions.
• Develop nurturing flows for cold and warm leads to improve conversion over time.
• Research target accounts and decision makers using LinkedIn, Apollo and ensure smooth handoffs to Business Development Managers and support discovery calls when required. 
• Partner with the design team to create compelling email and ad assets, and map content (case studies, alumni stories, brochures) to the right stage of the funnel.
• Work closely with academic teams to align student capabilities with evolving industry skill requirements and drive content distribution through omnichannel outreach. 

Requirements :

• 2-4 years in B2B growth marketing, demand generation or outbound sales 
• Hands-on experience with Instantly, Apollo, Sales Navigator, Appify, Zapier or similar tools.  
• Ability to craft clear, persuasive, and tailored outreach.
• Analytical mindset - ability to interpret campaign data and make evidence-based decisions.
• Understanding of outbound sales practices and ABM tactics.
• Demonstrated success running outbound campaigns that generated measurable demand.
• Experience designing multi-step automation workflows that integrate email, LinkedIn, and WhatsApp.
• Scrappy and resourceful: can deliver results with or without a large budget

Who We Are Looking For:

• Self-motivated, proactive, and driven to achieve targets.
• Bias for action and ready to get hands dirty.
• Comfortable operating in a zero-to-one setting, where playbooks don’t exist and experimentation is key.
• Clear communicator who can balance creativity with data-driven decision-making.
• Collaborative mindset with the ability to work across teams (sales, design, academic) to get things done.
• Always ready to push boundaries and find new ways to break through to decision-makers.
• Owner’s Mentality - Takes end-to-end responsibility without waiting for direction.
• Resilient & Curious: Pushes past challenges, keeps experimenting, and adapts fast.