Job
Description
Position - 1 Job Title : Digital Marketing Specialist (LinkedIn Marketing) Experience Level : 3-5 Years Overview : We are seeking a results-driven B2B Digital Marketing Specialist with 3 to 5 years of experience in driving LinkedIn campaigns, lead generation, and digital marketing strategies for business-to-business (B2B) companies. The ideal candidate will possess a strong background in leveraging LinkedIn for content marketing, brand visibility, and lead acquisition. Key Responsibilities : | LinkedIn Strategy & Campaign Management Lead Generation & Nurturing using LinkedIn Content Creation & Optimization Analytics & Reporting Industry Research & Trend Monitoring Collaboration & Cross-Functional Work Qualifications : 3-5 years of hands-on experience in B2B digital marketing with a strong focus on LinkedIn marketing and lead generation. Proven track record of successfully running paid LinkedIn advertising campaigns (Sponsored Content, LinkedIn Ads, Lead Gen Forms). Expertise in LinkedIn Ads, Sales Navigator, Analytics, and other LinkedIn tools. Ability to create and optimize content for LinkedIn. Experience in executing ABM using Linkedin Experience with lead nurturing and understanding of the B2B sales funnel. Analytical mindset with the ability to interpret data and adjust strategies accordingly. Preferred Skills : Familiarity with additional social media platforms for B2B marketing (Twitter, Facebook, Instagram, etc.). Position - 2 Job Title : Digital Marketing Specialist (CRM & Email Marketing) Experience Level : 2 Years Overview : We are looking for a Digital Marketing Specialist with 2 years of experience in CRM and email marketing to help optimize and execute our customer communication strategies. The ideal candidate will have hands-on experience with CRM platforms, email campaign management, and performance tracking to drive engagement and improve customer retention. Key Responsibilities : Manage and execute email marketing campaigns using CRM platforms Segment customer databases and create targeted email lists to improve engagement and conversion rates. Design, write, and optimize email content, including subject lines, body copy, and CTAs for maximum impact. Analyze email campaign performance (open rates, click rates, conversions) and provide actionable insights to improve results. Implement A/B testing to optimize subject lines, content, and overall campaign performance. Qualifications : 2 years of hands-on experience in CRM and email marketing. Experience with CRM platforms like Zoho CRM, HubSpot, Salesforce, or Mailchimp. Strong understanding of email marketing best practices, segmentation, and A/B testing. Familiarity with email marketing analytics and reporting tools. Excellent written and verbal communication skills. Preferred : Experience in automation and lead nurturing. Familiarity with additional digital marketing channels (social media, paid ads, etc.) About Inovaare Corporation: https://www.inovaare.com Inovaare is a fast-growing digital health SaaS company that is impacting over 59 million lives. Thousands of members across the United States already use Inovaare’s AI-powered solution that transforms complex compliance processes by designing configurable AI-driven automation solutions so healthcare organizations can collect real-time data across internal and external departments, creating one compliance management system. Inovaare Corporation was recognized by Gartner in its report “Hype Cycle for U.S. Healthcare Payers, 2024” as a Sample Vendor for the LLMs for Healthcare Payers and Consumer-Centric Health Products categories. Inovaare is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Show more Show less
