B2B Digital Marketing Specialist

About Us:

leading digital marketing experts in town

Job Summary:

B2B Digital Marketing Specialist

Key Responsibilities:

• Digital Strategy & Execution:

• Develop and implement

  B2B marketing strategies

  to generate high-quality leads and improve brand visibility.
• Run

  LinkedIn Ads campaigns

  , including Sponsored Content, InMail, and Lead Gen Forms.
• Plan and manage

  Google Ads (Search & Display)

  and

  retargeting campaigns

  .

• LinkedIn Marketing:

• Execute

  targeted LinkedIn campaigns

  with proper audience segmentation, A/B testing, and budget optimization.
• Monitor campaign performance and report KPIs such as

  CPL, CTR, and conversion rates

  .

• Email & Automation:

• Plan and execute

  email marketing campaigns

  and nurture sequences.
• Utilize

  marketing automation tools

  (HubSpot, Marketo, Pardot) for workflows and lead scoring.

• Content & SEO:

• Collaborate with the content team to create

  SEO-optimized blogs, case studies, and landing pages

  .
• Ensure alignment of content with the buyers journey for lead nurturing.

• Analytics & Reporting:

• Measure and analyze campaign performance using

  LinkedIn Campaign Manager, Google Analytics, and CRM reports

  .
• Provide actionable insights and continuous optimization strategies.

• CRM & Sales Alignment:

• Sync marketing campaigns with

  CRM tools

  to track leads through the funnel.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• 25 years of

  B2B digital marketing experience

  , with proven success in

  LinkedIn Ads and lead generation

  .
• Proficiency in

  Google Ads

  ,

  SEO

  ,

  email marketing

  , and

  automation tools

  (HubSpot, Marketo, Pardot).
• Strong analytical skills with experience in campaign tracking and reporting.
• Excellent written and verbal communication skills for B2B audiences.

Preferred Skills:

• Experience in

  SaaS, IT services, or consulting sectors

  .
• Knowledge of

  ABM (Account-Based Marketing)

  strategies.
• Familiarity with LinkedIn automation tools and CRM integrations.

Why Join Us

• Work with one of the

  emerging digital marketing experts

  in the region.
• Opportunity to manage campaigns for

  global brands across India, UAE, and the US

  .
• Competitive pay, growth opportunities, and a dynamic team environment.

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