Associate Product Manager

Who we are…?

REA India is a part of REA Group Ltd. of Australia (ASX: REA) (“REA Group”). It is the country’s

leading full stack real estate technology platform that owns Housing.com and PropTiger.com.

In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australia’s leading residential and commercial property websites, realestate.com.au and realcommercial.com.au and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com). REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia.

REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans and post- sales services to consumers for both buying and renting.

With a 1600+ strong team, REA India has a national presence with 25+ offices across India with its corporate office located in Gurugram, Haryana.

Housing.com

Founded in 2012 and acquired by REA India in 2017, Housing.com is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers listings for new homes, resale homes, rentals, plots and co-living spaces in India. Backed by strong research and analytics, the company’s experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans, end-to-end transaction services, and post-transaction services to consumers for both buying and renting.

PropTiger.com

PropTiger.com is among India’s leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisation’s deep- rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.

Our Vision

Changing the way India experiences property.

Our Mission

To be the first choice of our consumers and partners in discovering, renting, buying, selling, financing a home, and digitally enabling them throughout their journey. We do that with data, design, technology, and above all, the passion of our people while delivering value to our shareholders.

Our Culture

REA India being ranked 5th among the coveted list of India’s Best 100 Companies to Work For in 2024 by the Great Place to Work Institute®.

REA India is ranked 4th among Best Workplaces in Asia in 2023

COME HOME!

REA India (Housing.com, PropTiger.com) is an equal opportunity employer and welcomes all qualified individuals to apply for employment. We are committed to creating an environment that is free from discrimination, harassment, and any other form of unlawful behavior. We value diversity and inclusion and do not discriminate against our people or applicants for employment based on age, color, gender, marital status, caste, religion, race, ethnic group, nationality, religious or political conviction, sexual orientation, gender identity, pregnancy, family responsibility, or disability or any other legally protected status. We firmly strive to eliminate any barriers that may impede equal opportunities while also recognizing that specific job roles may require appointees to possess the necessary qualifications, skills, abilities to perform essential functions of the position effectively.

What does this role hold for you…??

• Identifying customers' needs and desires by specifying the research needed to obtain market information.
• Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes
• Constantly work with business owners, sales, customer service and operation team to understand the company's mission and then collaborate with technology & design teams to move closer in achieving that mission.
• Assessing market competition by comparing the company's product to competitors' products
• Using data analysis to uncover actionable insights, influence product decisions, and continuously optimize product performance.
• Staying updated with AI tools and innovations to leverage in user research, problem solving, prototyping, and accelerating product discovery.
• Building a deeper understanding of the consumer journey and leveraging communication channels to retain and engage users.
• Being savvy in analyzing, inferring, and strategizing on channel performance and managing the necessary data capability to seamlessly run communication campaigns.
• Creating and implementing product initiatives focused on driving measurable results in conversions, user engagement and traffic growth on Housing website and mobile apps.
• Developing detailed, crisp requirements that can be used to create product specifications and architecture for each product.

Apply if you have…

• 2-4 years of work experience with a Technology/ Analytics/ Product Management background.
• Strong exposure to analytics and performance measurement tools like Google Analytics, Mixpanel,Clevertap, Adobe or similar.
• Proven ability to analyze data, extract insights, and translate them into strategic product decisions.
• Awareness and curiosity around AI tools for user research, problem solving, and prototyping.
• Ability to analyze and strategize channel performance, while building the right data capabilities to enable effective communication campaigns.
• Hands-on software engineering/ business analytics experience (desirable).
• A streamlined thinking and logical depth to break down complex problems in solvable steps.
• Love for Data, i.e. ability to make quick judgements based on small or large sets of data and embed this as a habit in every key judgement you make.

Know more about us…

Visit our career websites at https://careers.housing.com/ & https://careers.proptiger.com/

and LinkedIn page to know more about our company culture, and gain insights into what makes us a Great Place to Work.

Want to dive into what we do? Visit our main websites for an in-depth look at www.housing.com, www.proptiger.com & www.makaan.com