Assistant Vice President

Role: GM/AVP – PR, Brand and Communications Lead

Experience: 8–12 years

Function: Corporate Communications / Brand / Public Relations / Reputation Management Industry: Fintech / Payments / Cross-border BFSI/ PR agencies

Pay10 is a fintech company building the future of payments by making alternate payment channels and open finance a global reality.

Regulated by the Reserve Bank of India (RBI), we currently hold:

· PA-PG (Payment Aggregator – Payment Gateway)

· PA-CB (Payment Aggregator – Cross Border)

· PPI (Prepaid Payment Instrument) – in-principle approval

Our vision is to build a seamless, secure, and compliant payment ecosystem that empowers both merchants and consumers to do business and transact confidently—across borders, across currencies, across platforms. Our mission is for Pay10 to be the trusted bridge between merchants and consumers in the new age of money movement.

About the Role

We’re looking for a PR, Brand & Communications professional to help shape how the world sees Pay10: our corporate brand and our leadership. From media relations and storytelling to online reputation and executive visibility, you’ll be the custodian of trust and credibility for the company externally, as well as internally.

This role combines strategic narrative-building with hands-on execution—working closely with PR agencies, management, leadership and internal teams to amplify the voice of Pay10 India across traditional and digital channels.

We are seeking a strategic, hands-on communications leader to drive PR, brand reputation, and corporate visibility for Pay10 in India. As AGM/GM – PR, Brand & Communications, you will shape how the company is perceived by media, industry stakeholders, regulators, merchants, and consumers.

You’ll lead external communication through earned media, thought leadership, branded IPs, sponsorships, and online reputation management. This role requires both strategy and execution, with a focus on building trust and awareness in a regulated, high-growth sector.

Key Responsibilities

Strategic Communication & Brand Building

· Develop and lead Pay10’s corporate communication and brand positioning strategy for the Indian market

· Define and maintain a consistent brand identity, voice, and messaging framework across all touchpoints such as the website, social media, media, employee communication, etc

· Drive reputation management efforts with a balance of storytelling, credibility, and compliance

Media Relations & Thought Leadership

· Build and manage strong relationships with India’s top-tier business, technology, and fintech media

· Drive positive coverage through press releases, features, media interviews, and authored articles

· Manage CXO positioning through industry commentary, interviews, and speaker engagements

Online Reputation Management

· Lead ORM across platforms (Google, review sites, news portals, forums) using monitoring and sentiment tools

· Develop proactive response strategies to misinformation or negative sentiment

· Collaborate with internal teams to manage issue escalation and digital feedback loops

Branded IPs & Sponsorships

· Conceptualize and launch branded content series and thought leadership platforms (e.g. webinars, founder journals, ecosystem reports)

· Identify and execute strategic sponsorships and co-branded activations to drive thought leadership and trust

· Manage end-to-end execution, performance measurement, and partner coordination

Content & Asset Development

· Oversee development of key brand assets—press kits, media FAQs, brand decks, speeches, product FAQs, and regulatory messaging

· Ensure content is consistent, credible, and compliant with RBI-regulated communication norms

Collaboration & Stakeholder Alignment

· Work cross-functionally with teams across marketing, business, management, legal & compliance, HR, and customer success

· Manage external PR, creative, and ORM agencies

· Contribute to crisis communication planning and response

· Develop and manage internal communications, and employer brand value proposition externally with HR.

Ideal Candidate

· 8–12 years of experience in PR, corporate communications, or brand management, preferably in fintech, BFSI, payments, or regulated industries

· Strong experience in media relations, reputation strategy, and stakeholder storytelling

· Familiar with handling CXO visibility and founder-led narratives

· Hands-on with ORM tools, sentiment tracking, and digital listening

· Proven experience launching branded content/IPs or sponsorship-led marketing initiatives

· Exceptional communication, project management, and agency leadership skills

· India-focused comms experience across metros, Tier 2/3 markets, and digital-first communities

To apply, please share your resume and a few examples of campaigns, IPs, media coverage, or high-impact comms stories you’ve led.