Assistant Marketing Manager

About Catering Collective

Blue Sea Catering, Pavitra, Copper Catering, and Life Co

culinary innovation

Role Overview

data-driven, growth-focused Digital Marketing Lead

high-impact role

Key Responsibilities

Performance Marketing & Lead Generation

• Plan, execute, and optimize paid campaigns (Search, Display, Meta, etc.) to generate high-quality leads for weddings, social catering, and venue bookings.
• Manage performance marketing budgets and ensure strong ROI.
• Develop A/B testing strategies to enhance CTR, conversion rate, and CPA.

Funnel Optimization & Conversion Growth

• Map and optimize the customer journey across awareness, inquiry, and conversion stages.
• Collaborate with sales teams to improve lead quality and close feedback loops.
• Implement retargeting and remarketing strategies to boost conversions.

Website, SEO & Product Experience

• Lead SEO, UX, and CRO initiatives to enhance digital performance and lead flow.
• Work with agencies and internal teams to optimize website content, design, and CTAs.
• Build dashboards and analytics reports to track funnel performance and insights.

Partnerships & Digital Visibility

• Manage relationships with event aggregator platforms and digital marketplaces.
• Identify new digital channels and technologies to expand lead-generation opportunities.

LinkedIn & Content Strategy

• Own the content calendar and page management for Catering Collective’s LinkedIn presence.
• Create engaging brand storytelling, thought-leadership, and event showcase content.
• Drive B2B awareness and engagement through strategic LinkedIn campaigns.

Analytics & Reporting

• Define and monitor KPIs (cost per lead, conversion rate, ROI, funnel velocity).
• Build performance dashboards to support data-driven decision-making.

What We’re Looking For

• 6–10 years of experience in

  performance marketing, digital growth, or demand generation

  .
• Proven track record in managing multi-channel digital campaigns and optimizing conversion funnels.
• Strong analytical mindset with experience using tools like

  Google Analytics, Meta Ads Manager, HubSpot, or similar platforms

  .
• Experience in the

  hospitality, events, or lifestyle

  industry preferred.
• Excellent communication, storytelling, and stakeholder management skills.