Assistant Marketing Manager

Strategic Marketing & Planning**

* Develop annual and quarterly marketing plans aligned with business goals.

* Define brand positioning, messaging, and growth strategy.

* Research competitors, market trends, and customer behavior.

Digital Marketing**

* Plan and manage paid campaigns (Google Ads, Meta Ads, Instagram, etc.).

* Oversee SEO, SEM, email marketing, influencer marketing, and affiliate channels.

* Manage website traffic, conversions, and e-commerce growth.

Brand Development**

* Strengthen Fabiyos brand identity across online and offline platforms.

* Develop creative campaigns for festivals, seasonal launches, and promotions.

* Collaborate with designers and content creators for lookbooks, catalogs, and social media creatives

Content & Social Media Management**

* Build and execute social media strategy across Instagram, Facebook, YouTube, and Pinterest.

* Develop engaging content (photo shoots, reels, styling tips, blog posts).

* Manage influencer collaborations and brand partnerships.

Retail & Marketplace Marketing**

* Drive marketing strategies for marketplaces (Amazon, Flipkart, Myntra, Ajio, etc.).

* Coordinate retail promotions, in-store branding, and events.

* Create BTL (below the line) activities like exhibitions, stalls, and pop-ups.

Team & Budget Management**

* Lead the marketing team, guide designers, digital marketers, and interns.

* Manage marketing budgets and measure ROI on campaigns.

* Track KPIs: website traffic, engagement, conversion rate, sales impact.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person