Core Responsibilities Strategy & Planning: Develop and implement overall B2B marketing strategies aligned with company goals. Conduct market research to identify target audiences, trends, and competitor activities. Lead Generation & Sales Alignment: Generate qualified leads for the sales team. Collaborate closely with sales to ensure marketing efforts support sales objectives (Sales Enablement). Brand & Relationship Building: Build and maintain strong relationships with key clients and partners. Attend industry events, trade shows, and conferences for networking. Budget & Resource Management: Manage marketing budgets and allocate resources efficiently. Brand & Relationship Building: Build and maintain strong relationships with key clients and partners. Attend industry events, trade shows, and conferences for networking. Key Skills Needed Strategic thinking, leadership, data analysis. Proficiency in digital marketing tools and channels. Strong communication (written/verbal) and presentation skills. Understanding of B2B sales cycles and customer needs.