Assistant Manager - Performance Marketing

Who we are

Jupiter is a digital banking app with one simple aim – to deliver a banking experience that keeps pace with you. You’ve moved ahead to having convenience with every click, but forgotten to demand that from banking. Jupiter brings a fresh experience that makes banking on an app painless. For digizens who aspire to achieve a state of zen with their money, the app combines the ease of bank transfers with the ease of staying on top of your spends and the ease of saving for goals all the while giving you rewards that easily convert to cash. Even chat support is a click away. Jupiter is all about a brand new banking experience.

About the role:

We’re looking for a Performance Marketing - Assistant Manager to drive user acquisition and engagement through paid digital channels. If you’re passionate about performance marketing, data-driven decision-making, and optimizing campaigns for maximum impact, this role is for you! Depending on experience, you will either be leading execution or owning end-to-end campaign strategy.

Roles & Responsibilities

• Campaign Strategy & Execution: Plan, set up, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta, Programmatic, and other acquisition channels.
• Budget & Performance Management: Allocate and optimize marketing budgets to maximize ROI and improve CAC efficiency.
• Data & Analytics: Monitor campaign performance using Google Analytics, Ads Manager, and internal tools, generating insights to improve KPIs.
• Experimentation & Optimization: Conduct A/B tests on creatives, audiences, and bidding strategies to drive continuous improvement.
• Collaboration with Teams: Work closely with the Product, Brand, Content, and Design teams to align marketing efforts with business objectives.
• Reporting & Insights: Track performance metrics, identify trends, and provide recommendations for growth and efficiency improvements.

Must have skills

• 3-6 years of experience in performance marketing (brand or agency) depending on the role level.
• Hands-on expertise in running and optimizing campaigns across Google Ads, Meta Ads, Affiliates & Programmatic channels
• Strong analytical skills with experience in Google Analytics, Facebook Ads Manager, and campaign tracking tools.
• Ability to analyze large datasets and translate them into actionable marketing insights.
• Experience in A/B testing, audience segmentation, and conversion rate optimization (CRO).
• Bonus: Prior experience in FinTech, startups, or e-commerce growth marketing.
• High ownership mindset—proactive problem solver who takes initiative and executes efficiently.

Candidate Persona :

• Go getter
• Bias for action : find your way & move forward.
• Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing

Why you should work with us?

We are customer centric and are committed to building a better banking experience. We're a positive, transparent and inclusive community that is result driven and motivated by brilliance. Working with us is not just fun, it's agile, fast paced and collaborative. We've been backed by leading investors like Tiger Global, QED, Matrix , Sequoia and are growing rapidly in the fin tech space - we’ve built a strong community of over 2 million users and are expanding!

If that's not enough, there's always more!

• Need a breather? Game with Jovians on the foosball table, obviously there's a scoreboard !

• Our wholesome health care plans take care of you - whenever, wherever.

• Embrace growth! You'll find people from all walks of life at Jupiter, budding freshers, seasoned veterans - you name it.

• We take unwinding as seriously as we do hustling - game nights are just our way of downtimes

• Collaboration is key for us - your value isn’t limited to your responsibilities! Feel free to lurk in other departments and share your thoughts!

• Weekly knowledge sharing: Learning doesn’t stop at Jupiter - grab your cup of chai and engage in knowledge sharing from the best in the business, every Wednesday!