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Assistant Manager - Performance Marketing

Assistant Manager - Performance Marketing

Timespro

5 - 8 years

13 - 15 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

data analysis bfsi marketing campaigns e-commerce management catering advertising media planning salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to help us grow of our Early Careers Business. You will be trusted with the responsibility to scale up & also optimize programs within Early Careers segment, as owner of crafting and executing high-performing performance marketing campaigns.

Responsibilities:

Lead execution for all Performance Marketing channels for Early Careers : Leverage your expertise in paid advertising platforms (Facebook, Google Ads, LinkedIn etc. ) and affiliate marketing to manage campaigns for lead acquisition & admissions for your portfolio under Early Careers.

Optimize for Lower Funnel Metrics: Go beyond Leads and optimize campaigns for key metrics (Applications, Admissions) aligned with TimesPros business goals.

Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.

Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.

Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.

Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.

Reporting & Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.

EXPERTISE AND QUALIFICATIONS

5+ years of experience in Performance marketing with a proven track record of driving lead acquisition with focus on optimization.

Experience with paid advertising platforms (Facebook Ads, Google Ads, etc. ) and affiliate marketing.

Strong data analysis skills with the ability to translate data insights into actionable campaign strategies is a must.

Good communication skills with the ability to collaborate effectively across internal teams (creative, product) is a plus.

Past experience in Edtech segment serving low ARPU is a must.

Past experience in managing campaign execution for 18-26 age bracket & delivering efficient CPLs is a plus.

Experience with Salesforce is a plus.

Bachelors degree in Marketing, Advertising, or a related field preferred.

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Timespro

EdTech

Mumbai

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Assistant Manager - Performance Marketing